Brandwatch Blog Articles by Chelsea Varney

Chelsea Varney

@chelseavarney

Chelsea works as Events and Marketing Operations here at Brandwatch. She loves cats and extremely sour sweets.

72

Search the Blog

Chelsea Varney

@chelseavarney

Chelsea works as Events and Marketing Operations here at Brandwatch. She loves cats and extremely sour sweets.

72

Insights: The Latest Social Stats from the Hottest Showbiz News

I have a confession to make….I’m a celebrity gossip addict. Every morning when I wake up, I have to check what is happening in the world of Kimmy-K or see whether one of reality TV’s finest was spotted falling out of a nightclub. I know I’m not alone. Monitoring social media mentions has validated to me […] Read more

Trending By Chelsea Varney on March 12th 2015

Top Tips for Conducting Competitor Research with Social Media Analysis

Things can be difficult to comprehend without context. This statement is particularly true when looking at data relating to your brand – without an in-depth understanding of the industry and competitors, it will be hard to determine where you place and what you need to do to succeed. Read more

Marketing By Chelsea Varney on March 6th 2015

Get SMART: Top Tips for Creating a Framework For Any Campaign

As a marketer, you are bombarded with a torrent of keywords, mentions, likes, comments, Tweets – the list goes on. So, it can be difficult to pinpoint exactly what to measure. In a world with so much useful and juicy data how do you separate out the insight from the white noise? Read more

Marketing By Chelsea Varney on Feburary 26th 2015

iMedia Data Summit: Are You at the Top of our Tweeter Table?

We like to think that we know a little bit about data. That’s why we were so excited to be speaking at the first ever Data Summit hosted by iMedia. Last week around 150 data fans gathered at London’s Millbank Tower to debate the big issues and explore how innovative organisations are using data to […] Read more

Community By Chelsea Varney on Feburary 4th 2015

Hungry For Profit? How Restaurants Can Achieve Social Media Success

If you’re like me, nothing tantalizes more than the thought of food. Lunchtime is our favorite part of the day and discovering new feeding holes is always a pleasure. However, the restaurant industry doesn’t necessarily make it easy for us. Many small (and large!) food businesses aren’t monopolizing on their social presence. Read more

Marketing By Chelsea Varney on Feburary 3rd 2015

Kittens, Nuts & Ice: The 5 Best Social Media Campaigns Last Year

When entering a new year it is hard not to look back and smile at all the awesomeness that happened over the last 12 months. We have had a lot of laughs and deep conversations in the Brandwatch office on all the social goings-ons of 2014. Read more

Marketing By Chelsea Varney on January 23rd 2015

Refine Your Marketing Message with Social Listening

When it comes to getting your message across in fewer than 140 characters it can be extremely difficult. Every word carries clout that can’t be ignored or underplayed. So, how do you make each of those characters count? Being precise in your messaging will assist you in reaching the right audience for your specific brand. […] Read more

Marketing By Chelsea Varney on January 14th 2015

Uncover Insights by Tracking Conversations to the Minute: TV Spectacular

Last week we launched our newest feature, minute-by-minute charting, and we just can’t stop talking about it and all the cool things it can do! Being able to track the hype right down to a specific moment certainly has many advantages and one of the most exciting for us is the ability to choose exactly […] Read more

Marketing By Chelsea Varney on December 16th 2014

Inside Brandwatch: From Pizza Boy to Product Master

I just want to state, for the record, that I have not been bribed or coerced into writing my next sentence. I love working at Brandwatch and one of the main reasons why is the people! But, it’s not only the staff that love Brandwatchers, our clients like us a little bit too. The subject […] Read more

Culture By Chelsea Varney on December 12th 2014

Turning Data into Insights: 3 Intriguing Use Cases

Sometimes things just don’t make sense unless put into context. For instance, every brand knows it should be monitoring owned content, but reading a successful use case from another company certainly makes it all the more compelling to employ the practices themselves. Everybody needs a little bit of inspiration. Read more

Research By Chelsea Varney on December 4th 2014