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Brandwatch Blog Articles by Chris Owen

Chris Owen

@wonky_donky

Chris is a Director at global PR firm M&C Saatchi PR, looking after a variety of clients in the B2B and tech space. As well as regularly writing for a variety of titles, Chris finds time for books, vinyl, and Lego.

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Chris Owen

@wonky_donky

Chris is a Director at global PR firm M&C Saatchi PR, looking after a variety of clients in the B2B and tech space. As well as regularly writing for a variety of titles, Chris finds time for books, vinyl, and Lego.

246

Going Viral: PR Is Not the Same As Publicity

You may well have seen ‘Should You Date Nate’ when it first went viral. When a narcissistic looking (and sounding) self-motivator effectively put his CV online in a bid to track down the woman of his dreams – one who … Read more

Commentary By Chris Owen on August 30th 2017

Curating, Bookmarking…Shaming? Six Ways I’d Enhance Twitter

Quick disclaimer. I’m not here to bash Twitter. It has its critics, lots of them, but I’m not one of them. I log in, scroll and engage in the platform every day. It is the best place for me to … Read more

Commentary By Chris Owen on August 22nd 2017

Industry Insider: In Which Chris Owen Has Strong Opinions on Sandwiches

I was thinking yesterday about how important listening to customers is – it’s a topic that’s hammered into us. Industry press is constantly flooded with headlines on why the voice of the customer is so important.  “How can I lament … Read more

Commentary By Chris Owen on August 2nd 2017

Chris Owen: Dynamic isn’t Always Best

Tell you what, the A12 might have some wonderful British countryside either side of it (as well as a metric ton of roadkill), but what it certainly doesn’t have is a particularly rich vein when it comes to roadside eateries – … Read more

Commentary By Chris Owen on June 20th 2017

Chris Owen: Innovation Absolutely Needs to Start at the Top

Earlier this month saw the inaugural M&C Saatchi PR Curry Club – a laid-back meeting of (I’d hope) bright minds to chew the cud on a variety of topics, including AI – this month’s proposed theme, autonomous cars, and crowdfunding. … Read more

Commentary By Chris Owen on May 22nd 2017

Industry Opinion: Hype Means Nothing Without Context

There’s an advert on telly at the moment from a major UK utility company – I won’t name the company, you’ll know it or have seen it – which is trying to encourage customers to adopt smart metering in their … Read more

Commentary By Chris Owen on April 26th 2017

Industry Opinion: Innovation Means Little Without Training

The move from cash-led to cash-less has, undoubtedly, fundamentally shifted how we pay for goods and services. The additional shift from PIN to PIN-less (via tap and pay) has further changed behavior in a very short space of time. However, … Read more

Opinion By Chris Owen on January 4th 2017

Industry Opinion: Your Customers are More Than a Line on a Booking Form

OK, just to be clear, it’s 2016 when I’m writing this okay – as in, a year which is pretty far down the line when it comes to ‘being connected’. “Lots of stuff is done online” perhaps undersells it slightly. … Read more

Opinion By Chris Owen on December 1st 2016

Lego Decides to Stop Funding Hate: Will Other Brands Follow Suit?

Founded in August, the ‘Stop Funding Hate’ campaign was established to take on three giants of the UK media landscape, namely the Daily Mail, The Sun, and the Daily Express. Predominantly a Facebook group, it’s looking to put pressure on … Read more

Opinion By Chris Owen on November 15th 2016

Industry Insider: There’s an App for That

Look, I drink a lot of coffee – I know that – but I don’t drink gigglewater, so I’m allowed to have at least one other vice beyond chocolate and flamin’ hot Monster Munch. As a result of this, (the … Read more

Commentary By Chris Owen on October 6th 2016