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Brandwatch Blog Articles by Chris Owen

Chris Owen

@wonky_donky

Chris is a Director at global PR firm M&C Saatchi PR, looking after a variety of clients in the B2B and tech space. As well as regularly writing for a variety of titles, Chris finds time for books, vinyl, and Lego.

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Chris Owen

@wonky_donky

Chris is a Director at global PR firm M&C Saatchi PR, looking after a variety of clients in the B2B and tech space. As well as regularly writing for a variety of titles, Chris finds time for books, vinyl, and Lego.

246

Commentary: Discogs, Drug Deals, and the Dark Web

I’ve collected vinyl for perhaps knocking on thirty years now. My two older brothers would buy me Bowie albums instead of Lego; foist copies of Iggy & The Stooges ‘Raw Power’ on me as an eleven-year-old; and on one occasion when I was nine set up a mock radio station (extending the leads on the […] Read more

Commentary By Chris Owen on October 24th 2017

Going Viral: PR Is Not the Same As Publicity

You may well have seen ‘Should You Date Nate’ when it first went viral. When a narcissistic looking (and sounding) self-motivator effectively put his CV online in a bid to track down the woman of his dreams – one who could share in his success, ego, joie de vivre, ego, eccentricities, entrepreneurialism, ego, and his […] Read more

Commentary By Chris Owen on August 30th 2017

Curating, Bookmarking…Shaming? Six Ways I’d Enhance Twitter

Quick disclaimer. I’m not here to bash Twitter. It has its critics, lots of them, but I’m not one of them. I log in, scroll and engage in the platform every day. It is the best place for me to go and sift through the magnitude of junk that makes up the web, and find […] Read more

Commentary By Chris Owen on August 22nd 2017

Industry Insider: In Which Chris Owen Has Strong Opinions on Sandwiches

I was thinking yesterday about how important listening to customers is – it’s a topic that’s hammered into us. Industry press is constantly flooded with headlines on why the voice of the customer is so important.  “How can I lament on this for the Brandwatch Blog?” I asked myself. Well. Just listen. Okay, I’ll hold […] Read more

Commentary By Chris Owen on August 2nd 2017

Chris Owen: Dynamic isn’t Always Best

Tell you what, the A12 might have some wonderful British countryside either side of it (as well as a metric ton of roadkill), but what it certainly doesn’t have is a particularly rich vein when it comes to roadside eateries – unless you like the roadkill. I say this as I feel I should first excuse […] Read more

Commentary By Chris Owen on June 20th 2017

Chris Owen: Innovation Absolutely Needs to Start at the Top

Earlier this month saw the inaugural M&C Saatchi PR Curry Club – a laid-back meeting of (I’d hope) bright minds to chew the cud on a variety of topics, including AI – this month’s proposed theme, autonomous cars, and crowdfunding. Of course, as with all the best conversations, discussions digressed and tangents were taken – […] Read more

Commentary By Chris Owen on May 22nd 2017

Industry Opinion: Hype Means Nothing Without Context

There’s an advert on telly at the moment from a major UK utility company – I won’t name the company, you’ll know it or have seen it – which is trying to encourage customers to adopt smart metering in their homes. The advert is offering the company’s own wireless thermostat  for ‘just’ £9 a month. […] Read more

Commentary By Chris Owen on April 26th 2017

Industry Opinion: Innovation Means Little Without Training

The move from cash-led to cash-less has, undoubtedly, fundamentally shifted how we pay for goods and services. The additional shift from PIN to PIN-less (via tap and pay) has further changed behavior in a very short space of time. However, while consumers are becoming happy to tap their cards against low-figure payments, this is down […] Read more

Opinion By Chris Owen on January 4th 2017

Industry Opinion: Your Customers are More Than a Line on a Booking Form

OK, just to be clear, it’s 2016 when I’m writing this okay – as in, a year which is pretty far down the line when it comes to ‘being connected’. “Lots of stuff is done online” perhaps undersells it slightly. Unless you’re working in the hospitality industry, it would appear. A month ago I booked […] Read more

Opinion By Chris Owen on December 1st 2016

Lego Decides to Stop Funding Hate: Will Other Brands Follow Suit?

Founded in August, the ‘Stop Funding Hate’ campaign was established to take on three giants of the UK media landscape, namely the Daily Mail, The Sun, and the Daily Express. Predominantly a Facebook group, it’s looking to put pressure on major retailers and brands to stop spending advertising money with these titles – citing the […] Read more

Opinion By Chris Owen on November 15th 2016