[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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The Author
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Edward Crook

Chief Strategy Officer Brandwatch

As CSO at Brandwatch, Edward leads initiatives that translate data to company strategy. Prior to his current role, Edward has experience building research teams in the UK, the US and Germany and helping Fortune 500 companies get closer to their consumers. Edward is a member of the Outthinker Strategy Network and an MBA cohort at the Berlin HWR.

Articles by Edward Crook

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.