Brandwatch Blog Articles by Edward Crook

Edward Crook

@Brandwatch

Edward is Brandwatch Research Manager for NA & LATAM. Based in New York, he’s fascinated by networks, linguistics and #socialforgood

58

Search the Blog

Edward Crook

@Brandwatch

Edward is Brandwatch Research Manager for NA & LATAM. Based in New York, he’s fascinated by networks, linguistics and #socialforgood

58

New Study: Mental Health in the UK

Here at Brandwatch we have a powerful tool for measuring online discourse and a world-class team of social researchers. We’ve put these two assets to use in a new study on mental health in the UK, focused on challenging stigma and tackling barriers to treatment. We partnered with charity Ditch The Label to understand mental […] Read more

Research By Edward Crook on October 26th 2017

Online Hate Speech: How Big is the Problem, and What Can be Done?

Technology connects and enables us in ways unimaginable a generation ago. One 2015 Deloitte study found that the average American checks his or her phone 46 times every day and reports in the UK range up to as many as 85 times daily. For many, social media opens up new communities, perspectives and support. This is at […] Read more

Research By Edward Crook on November 14th 2016

Gender in the Digital Age: Using Social Data to Challenge Misogyny and Toxic Masculinity

In Emma Watson’s HeForShe address to the UN back in 2014, she called for a drive towards gender equality reliant on both men and women. “We don’t often talk about men being imprisoned by gender stereotypes”, she explained, “but I can see that they are and that when they are free, things will change for women […] Read more

Research By Edward Crook on October 18th 2016

Data Labs: What Can We Learn About Runners From Public Data?

There’s money to be made where tech meets health and fitness. Health contributed around half of the best-selling apps in the Apple Store as early as 2013 and it’s growing faster than the app industry average. The UK health wearable tech market is set to double in 2015, as we aspire to lead ever-healthier lifestyles. […] Read more

Topic Analysis By Edward Crook on April 9th 2015

How Sports Sponsorship Benefits Brands: The Barclays Premier League [report]

Premier League clubs are renowned for revenue. Seven are among the top 20 richest in the world and, with this wealth, media interest follows. Each season presents new sponsorship opportunities, with brands eager to tap into the prestige of the game.  Read more

Marketing By Edward Crook on May 2nd 2013

Oscar Winners Correctly Predicted by Social Media

As swathes of celebrity descend upon the Vanity Fair after-party, we at Brandwatch have been crunching the numbers. Almost every one of our top picks swooped Academy Awards, with only the occasional wild card in the midst.   Read more

Trending By Edward Crook on Feburary 25th 2013

Introducing the Social Oscars: Tracking Award Buzz

Award season may be nearly at an end, but online buzz is growing. The Oscars countdown has critics and cinema-goers pondering alike: who will bag an Academy Award? Read more

Marketing By Edward Crook on Feburary 13th 2013