Brandwatch Blog Articles by Isabel Gautschi

Isabel Gautschi

Isabel Gautschi is the marketing manager for Cascade Insights, a boutique market research firm that specializes in B2B technology.

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Isabel Gautschi

Isabel Gautschi is the marketing manager for Cascade Insights, a boutique market research firm that specializes in B2B technology.

335

6 Essential Market Research Lessons For Marketing

Enthusiastic praise, frequent boosts in industry publications, social engagement and shares…By these measures, our marketing at Cascade Insights was, well, awesome. Especially seeing as we have a pretty niche focus: market research for B2B software companies. But, as we’ve said before, popular and profitable aren’t necessarily the same thing. We knew we had to gauge our […] Read more