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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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The Author
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Jessica Hammerstein

Jessica Hammerstein is an Analyst at Ignite Social Media, one of the world’s leading social media marketing agencies. You can read more of her, and other expert articles on www.ignitesocialmedia.com.

Articles by Jessica Hammerstein

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.