Brandwatch Blog Articles by Naomi Trickey

Naomi Trickey

@ntrickey

Naomi runs almost everywhere, loves yellow, works hard, and occasionally instigates mayhem.

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Naomi Trickey

@ntrickey

Naomi runs almost everywhere, loves yellow, works hard, and occasionally instigates mayhem.

65

Naomi Trickey: On The Brandwatch Values, and What They Mean

Honestly, what’s the point of values? Everyone has them, so do they actually differentiate us in any way? And if they don’t, again: what’s the point? Brandwatch is a values- and people-led organisation. We knew what our values were because we lived them, so why did we need to write them down? After some thought, it […] Read more

Culture By Naomi Trickey on March 28th 2017

Big Data: Only as Insightful as Those Analysing It

I went to hear Nate Silver speak last Tuesday as part of his UK speaking tour. You may have heard of him: an American statistician, pollster and data nerd (I’m not mocking him: there was a bloke in the audience with that written on a T-shirt. I sort of coveted it.) He correctly predicted the outcome […] Read more

Marketing By Naomi Trickey on May 7th 2013