Brandwatch Blog Articles by Peter Morgan

Peter Morgan

Pete is Social and Analytics Lead at Metia Group. He has a degree in Economics, founded the independent record label Lost My Dog, and enjoys life in Surrey with his wife, daughter, and dog.

286

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Peter Morgan

Pete is Social and Analytics Lead at Metia Group. He has a degree in Economics, founded the independent record label Lost My Dog, and enjoys life in Surrey with his wife, daughter, and dog.

286

Opinion: B2B Marketers, Don’t Be Desperate When it Comes to Social Media

With organic reach in decline, marketers can sometimes be grasping for ways to increase engagement through social media. A test by Marketing Land showed that including emoji in tweets increased engagement by 25.4%. BuzzSumo, meanwhile, has recommended that brands should post to Facebook during “off-peak” times when there is less competition for newsfeed space. A […] Read more

Marketing By Peter Morgan on Feburary 6th 2017

The Hidden Cost of User Drop-off in Social Media Advertising

Global spending on social media advertising is forecast to reach $29.9bn in 2016. And it’s rising fast, predicted to grow a further 20% in 2017 – reaching $36bn and representing 16% of all digital ad spending. In this blog post we’ll explore a common – though seldom discussed – issue in social media advertising: user […] Read more

Marketing By Peter Morgan on October 17th 2016

B2B Content Marketing: Only as Strong as its Weakest Link

  Content marketing is core to B2B marketing today. Read more

Guide By Peter Morgan on October 3rd 2016

Organic Social Media Reach is Falling: Here’s How B2B Marketers Can Fight the Drop

Global spending on social media advertising is forecast to reach $29.9bn in 2016. And it’s rising fast, predicted to grow a further 20% in 2017 – reaching $36bn and representing 16% of all digital ad spending. Social networks have made content marketers of all of us – as demonstrated by the photos we publish to […] Read more

Guide By Peter Morgan on September 26th 2016