11 Best Facebook Management Tools for 2025

Although it's been around for a long time, Facebook remains a complete social media powerhouse. 

As of 2025, good old Facebook is still the world’s largest social network, and that means having a consistent and well-planned presence there is as important as ever. 

However, keeping on top of your Facebook presence can be quite a challenge. It means juggling content creation, scheduling posts, handling community engagement, and diving into analytics. The combined weight of those tasks can be totally overwhelming without some support. 

And that's where social media management tools enter the picture. These can streamline your Facebook workflow, automatically publish social media posts at optimal times, nudge you to respond to your audience quickly, and give you insights to refine your strategy. 

New trends – like AI features for content creation and advanced cross‑platform analytics – are also shaping these tools, which means they're getting even smarter. 

In this article, we’ll explore the best Facebook management tools and share some tips on how to choose the right one for your team.

Why Facebook management tools matter

Facebook management tools are software platforms (usually web‑based) that help you plan, execute, and track your Facebook activity. Some also let you manage activity across your other social media accounts. 

They act as a central hub where you and your team can create content, schedule posts, engage with your community, and analyze performance without constantly switching between apps.

Many tools, like Brandwatch, even support Facebook Ads management or integration, so you can coordinate paid promotions alongside organic posts.

Key features to look for in a Facebook management tool

To get the most out of social media management tools, there are a few features worth considering.

Publishing and scheduling

A tool that allows you to plan and publish Facebook posts in advance at optimal times is a game-changer. It will help you achieve a steady content flow without needing to post manually. 

Beyond the basics, look for content calendar views and queue features that make scheduling easy.

Engagement tracking

A unified social inbox is a fancy term for a feature that gathers all your Facebook comments, messages, and mentions in one place. 

This helps your team monitor and respond to audience interactions quickly, improving your response times and consistency.

Analytics and reporting

To find out how your page is performing, look for built‑in analytics that track post performance (likes, shares, reach, clicks, etc.) and overall page metrics – across not just Facebook, but most major social media platforms. 

Even better, some tools offer customizable reports you can share with your team, and others even benchmark your stats against competitors or industry averages.

Ad support

Ideally, your social media management software should offer integration with Facebook’s advertising tools. 

Some social media marketing platforms let you create and schedule Facebook ads or boosted posts, or at least monitor ad comments and performance, so your paid and organic strategies work hand‑in‑hand.

>> Learn more about Facebook ad strategies here.

Collaboration and workflow

Team‑oriented features like multi‑user access, role permissions, and content approval workflows can be really helpful if you're not the only person with access to your Facebook account.

If multiple people are working on your Facebook page, collaboration tools can help streamline the process. For example, a writer drafts a post, a designer adds an image, and a manager approves it before it goes live.

Integration with other tools

These days, your Facebook strategy is probably just a small part of your overall social media strategy, so you'll also need your chosen tool to integrate with other social media channels and software. Perhaps multiple accounts, too.

These days, many social media management tools integrate with other business software – from CRM systems to customer support platforms – meaning that leads or customer issues coming from Facebook can also feed into your broader workflows.

Best Facebook management tools in 2025

With these benefits and features in mind, let’s dive into the top Facebook management tools on the market.

1. Brandwatch Social Media Management

Brandwatch is an all‑in‑one social media management suite that provides everything a business needs to succeed on Facebook (and multiple social media platforms). 

It’s a complete solution that integrates publishing, engagement, advertising, and even social listening capabilities into a single platform.

For Facebook marketers, Brandwatch offers powerful tools that cover your workflow end‑to‑end with a unified, real‑time approach.

Brandwatch Facebook management key features:

• All‑in‑one platform: With the Brandwatch suite, you can manage your entire Facebook presence – from scheduling posts to analyzing results – in one place. There are tools that cover content publishing and audience engagement, deep analytics, and social listening. You definitely won't need to juggle multiple apps.
• Collaborative scheduling: To keep organized, Brandwatch comes with a team content calendar to plan and schedule Facebook posts across all your pages. Multiple team members can collaborate on post drafts, and approval workflows ensure that every Facebook post meets your standards before publishing.
• Unified messaging: A unified inbox lets you moderate comments and messages efficiently so you never miss a customer inquiry.
• Advertising integration: The platform integrates directly with Facebook’s ad system, allowing you to connect to Facebook Ads Manager and Meta Business Suite to create, launch, and monitor paid Facebook campaigns alongside your organic content. You can even turn an existing high‑performing post into an ad with one click, streamlining your boost strategy.
• Advanced analytics: Brandwatch comes with detailed dashboards to help you track your Facebook performance in real time. Get metrics for each post (engagement, clicks, etc.) and overall page health. Even better, these analytics are customizable – giving you insights to refine your strategy and demonstrate ROI.
• Benchmarking: You can compare your Facebook performance against competitors or industry benchmarks to spot gaps and discover new ways of working.

Who uses Brandwatch for Facebook management?

Brandwatch is a great choice for medium to large teams that want a comprehensive, enterprise‑grade tool. 

It’s great for organizations looking to consolidate Facebook publishing, community management, ads, and analytics in one powerful platform – especially those who might also benefit from the suite’s listening and influencer collaboration features. 

In short, if you need a full‑featured Facebook solution that scales with your business, Brandwatch leads the pack.

2. Meta Business Suite (Native Tool)

Meta Business Suite is Facebook’s free, native management tool for Facebook and Instagram. If you’re on a tight budget or just starting out, this tool provides the core features you need to manage your Facebook presence without any subscription fees.

As an official Meta product, it integrates directly with your Facebook Page and Instagram account.

Meta Business Suite Facebook management features:

• Native and cost‑free: This management tool comes included with Facebook – so there's no extra cost involved. It’s an entry‑level way to schedule content and track basics.
• Built‑in ads manager: Meta Business Suite includes direct access to Facebook’s Ads Manager. This means you can create, schedule, and monitor Facebook ad campaigns (and Instagram ads) without leaving the tool.

Who uses Meta Business Suite for Facebook management?

This is a first stop for many, as it appeals to small teams or newcomers looking for a way to manage their Facebook activity without investing in additional software. However, the features in this tool are somewhat limited compared to premium third‑party tools – so larger organizations or those needing advanced analytics and multi‑platform capabilities might quickly outgrow it.

Already use Meta Business Suite? See how Brandwatch – an official Meta Business Partner – can help your brand take the next step on the Facebook marketing journey! Book a demo today.

3. Hootsuite

You've probably heard of Hootsuite, as it's been around for a while and is known for supporting multiple platforms, including Facebook. 

Its user‑friendly dashboard has made it popular among social media managers for years. 

Hootsuite Facebook management features:

• Intuitive scheduling calendar: Hootsuite provides a drag‑and‑drop content calendar so you can schedule Facebook posts (and posts on other networks) across multiple days or weeks.
• AI caption suggestions: Use an AI assistant to get caption suggestions and content ideas. The AI can help generate text or recommend topics based on current social media trends, saving you time brainstorming.

Who uses Hootsuite for Facebook management?

Hootsuite is geared towards teams of all sizes that need a feature‑rich tool for Facebook management. While it’s not the newest player on the block, its updates (like adding AI features) keep it relevant.

4. Buffer

Buffer is a straightforward social media tool known for its simplicity and ease of use in scheduling posts. 

It takes a no‑frills approach to content scheduling on platforms like Facebook, X, and Instagram. It's basically a lightweight solution to keep your Facebook page active.

Buffer Facebook management features:

• User‑friendly scheduling: With Buffer, you can easily create a queue of Facebook posts and set a posting schedule. You can even plan posts weeks in advance, which helps to maintain a consistent posting cadence.
• Handy sharing tools: Buffer offers a browser extension and mobile app that enable you to share content directly to your Facebook queue on the fly. See an interesting article or a customer testimonial online? With one click, you can add it to your scheduled posts.

Who uses Buffer for Facebook management?

Buffer could be suitable if you simply need a fuss‑free Facebook scheduling solution. 

Larger organizations with extensive analytics or collaboration needs might find Buffer too basic as a standalone tool, but they could perhaps use it in tandem with other tools.

5. SocialPilot

SocialPilot is a social media management tool geared towards high‑volume scheduling and agency use. 

It might not have the same name recognition as other platforms, but it has built a good reputation, especially for managing multiple Facebook pages or client accounts simultaneously.

Social Pilot Facebook management features:

• High volume scheduling: SocialPilot is designed to efficiently manage a large volume of content. You can connect up to 50 social accounts (including multiple Facebook Pages) and bulk‑schedule up to 500 posts at once.
• Collaboration and workflow: SocialPilot supports team collaboration with features like post approval, user roles, and a client approval system. You can have writers, designers, and managers all on the platform at once with appropriate permissions.

Who uses SocialPilot for Facebook management?

SocialPilot tends to appeal to agencies, consultants, and social media managers who handle many Facebook pages or social profiles and need to streamline their efforts. 

While it may not have the ultra‑deep analytics of some competitors, it covers all the key bases (scheduling, curation, basic reporting, and collaboration).

6. Agorapulse

Agorapulse is a social media management tool noted for its robust inbox and moderation features. 

It has a useful unified inbox and plenty of team collaboration capabilities. This can be especially handy for Facebook, where managing comments and messages (including on ads) is always important.

Agorapulse Facebook management features:

• Actionable analytics: The platform provides detailed analytics reports for Facebook that highlight which posts are driving the most engagement, reach, and clicks. You can also track audience growth and even see the best times to post based on past performance. 
• Team collaboration tools: You can set up content approval workflows so drafts of Facebook posts get reviewed by a manager before going live. There’s also an option to receive real‑time alerts – for example, get a Slack notification when a new comment comes in or when a scheduled post fails to publish.

Who uses Agorapulse for Facebook management?

Agorapulse specializes in solving problems for teams who prioritize community engagement and collaboration. 

Mid‑sized businesses, agencies, and even enterprise teams could all benefit from the way in which it streamlines Facebook page management, particularly if you get a lot of comments or messages (for example, a brand with an active customer base). 

7. SocialBee

SocialBee is a social media management platform that emphasizes content categorization and recycling.

It can help you maintain an active Facebook presence using evergreen content. Instead of always coming up with new posts, SocialBee helps you make the most of what you have by smartly reusing content and filling your calendar with a balanced mix of post types.

SocialBee Facebook management features:

• Content categories and recycling: With SocialBee, you organize your Facebook posts into categories (for example: Blog Posts, Promotions, Quotes, Industry News). You then set a schedule for each category, and SocialBee will cycle through your content in each category automatically, reposting evergreen content to keep your page active.
• Curated content suggestions: To supplement your own content, SocialBee can suggest relevant third‑party content to share. It might pull in popular articles or trending news in your industry, which takes out the legwork of content curation. 

Who uses SocialBee for Facebook management?

This tool is mainly popular with small businesses and solo marketers. If you have a lot of evergreen content (like blog posts, testimonials, or product highlights) and want to make sure your Facebook page never goes dark, SocialBee’s category‑based scheduling can be a lifesaver. 

That said, larger teams that need advanced analytics or complex workflows might use SocialBee as a supplementary tool rather than a standalone solution.

8. Zoho Social

Zoho Social is a versatile social media management tool that’s part of the larger Zoho ecosystem. 

It’s designed for businesses that want their social media efforts (including Facebook marketing) to tie in with other business functions like sales and customer support. 

Zoho Social Facebook management features:

• Ecosystem integration: One of Zoho Social’s biggest strengths is how it integrates with Zoho CRM and Zoho Desk. For example, if someone messages your Facebook Page about a product inquiry, you can have that interaction logged as a lead in Zoho CRM or as a support ticket in Zoho Desk, ensuring follow‑up by sales or support teams. 
• Collaboration and approvals: Teams can collaborate within Zoho Social by discussing posts internally (it has a commenting system on scheduled posts) and setting up approval workflows. You can assign roles like content creator, editor, and approver, which is useful in a larger marketing department.

Who uses Zoho Social for Facebook management?

Zoho Social tends to appeal to mid‑sized businesses that already use Zoho’s suite or those looking for a social tool with strong CRM alignment. 

If you’re not a Zoho CRM user, Zoho Social stands on its own as a capable Facebook management tool with all the standard features (scheduling, monitoring, basic analytics).

9. Loomly

Loomly is a social media management platform tailored for content teams and agencies, known for its easy‑to‑use content calendar and approval workflow. 

If planning and collaboration are your top priorities for Facebook management, Loomly is built to support just that – guiding you from content ideation to publishing seamlessly.

Loomly Facebook management features:

• Guided content workflow: Loomly provides a step‑by‑step framework for creating Facebook posts from scratch. It guides you through the proper process of adding images, text, and requesting approval, reducing the chance of errors or unapproved content going live.
• Content inspiration: Loomly can suggest holidays, popular hashtags, or hot topics in your industry that you can capitalize on for Facebook content. These creative prompts are great for rounding out your posting schedule or running timely campaigns that resonate with what’s happening now.

Who uses Loomly for Facebook management?

Loomly is aimed at content‑focused teams or agencies that value a clear editorial process. It's basically a project management tool combined with a social scheduler, which might suit organizations that require a lot of coordination and approval for Facebook content. 

Having said that, if you’re a solo act or a very small team, Loomly’s structured approach might be more process than you need. 

10. Statusbrew

Statusbrew is a social media management platform designed with larger businesses and agencies in mind, offering powerful moderation, workflow, and analytics features. 

It can be useful for Facebook management, specifically if you require fine‑grained control over your content and community interactions.

Statusbrew Facebook management features:

• Workflow and approvals: Statusbrew is built for team collaboration at scale. It supports multi‑step approval workflows – you can set up a chain of reviewers for Facebook content, which is useful for larger organizations with strict compliance or branding checks. You also have user roles and permissions, so each team member only accesses what they need. 
• Deep analytics and reporting: The platform offers highly customizable analytics dashboards for Facebook, letting you focus on the social media metrics that matter most to you. You can generate reports to demonstrate ROI by combining data such as engagement metrics, response times, and audience growth. 

Who uses Statusbrew for Facebook management?

Statusbrew can be a good fit for large teams and agencies that demand advanced control and are perhaps managing a high volume of social content (including Facebook Ads comments). 

Its learning curve is a bit higher, but it pays off by providing peace of mind – knowing that your content is properly approved and your community is well‑managed thanks to automation.

11. Sprout Social

Sprout is a premium all‑in‑one social media management platform with a particular focus on analytics and reporting. 

It also covers publishing and engagement for Facebook, much like other tools, but it’s most useful when you need to dive into metrics or integrate social data with customer relationship management.

Sprout Facebook management features:

• Comprehensive analytics: Sprout offers in‑depth Facebook analytics. You can generate customizable reports on your Facebook Page performance – including post‑by‑post engagement, audience demographics, and trends over time.
• Social CRM features: A standout Sprout feature is its integrated social CRM. The platform builds profiles of the people engaging with your Facebook (and other channels), so you can track conversation history and context. 

Who uses Sprout for Facebook management?

Sprout can help data‑driven marketing teams and organizations that need both strong Facebook management and insightful reporting.

It tends to be favored by mid‑sized to enterprise companies (and agencies) that value its clean workflow and customer support.

How to choose the right Facebook management tool

With so many great tools available, how do you decide which Facebook management platform is the right one for your business? Here are some practical tips to guide your decision.

Budget and scale

Consider how much you’re willing to invest. Tools range from free or low-cost options to enterprise solutions with higher price tags. Free tools like Meta Business Suite cover basic needs at no cost, whereas premium platforms offer more advanced features.

Don’t just choose the cheapest social media management app – choose one that will save you time and meet your needs. Think about scalability too: a tool should ideally offer plans that can grow with your social media program (for example, adding more users or profiles for a fair price).

Team size and collaboration

The size of your social media team (and who needs access) should also influence your choice. 

If you’re a solo manager, you might not need complex multi‑user workflows. For larger teams, look for tools that offer unlimited or multiple user seats, role-based permissions, and collaboration features like content approvals or internal chat. 

Also, beware of social media marketing software that charges per user – costs can add up if your team is large.

Social media goals

Clarify what you want to achieve on Facebook. Different goals may lead you to different tools.

For example, if your goal is to improve analytics and reporting for strategic decision-making, prioritize a tool with strong reporting capabilities. If you want to improve customer support across multiple social media channels, look for tools with excellent inbox management. If running ad campaigns alongside organic content is key, find a tool with ad integration – and look for something that you can run alongside your Google Business Profile.

List your “must‑have” features based on your goals (consider scheduling, analytics, listening, ads, and team workflow) and use this checklist to narrow down your options.

Key features

While most Facebook management tools share core features, the devil is in the details. Identify any specific features that are essential for you. 

Do you need an AI content assistant to help write posts? Do you require social media listening to monitor brand mentions? Is in‑depth competitor analysis to monitor your rival's social media performance important? Perhaps you manage multiple social platforms beyond Facebook – if so, ensure the tool supports all those networks (Instagram, X, LinkedIn, etc.). 

Some tools also specialize; for instance, SocialBee focuses on content recycling – great if you need that, not as useful if you don’t. Rank the tools on how well their feature sets align with your priorities.

Existing workflow and integrations

Think about the other tools and workflows in your organization. A Facebook management tool that integrates seamlessly with your existing software can be a significant advantage. 

For example, if your company uses Slack, you might appreciate a tool that can send notifications to Slack. If you have a CRM like Zoho, consider a social tool that integrates with it to pass along leads. 

Choosing a platform that fits into your ecosystem can make for a smoother workflow and better cross‑team visibility (with marketing, sales, and customer service all staying in the loop).

Trial and support

Almost every platform offers a product demo – take advantage of these. 

Test drive the top few tools on your list by scheduling some posts, generating a sample report, or using the inbox. How intuitive is the interface? Does it meet your expectations?

Also, consider the level of customer support and training available. Some companies provide a dedicated support rep or extensive knowledge bases, which can be very helpful during onboarding. 

By weighing these factors against your organization’s needs, you can narrow down the options and find the Facebook management tool that offers the best value and suits all your social platforms. 

Remember, the right tool should not only make your life easier day‑to‑day but also give your team the chance to improve your Facebook strategy long‑term.

Frequently asked questions

In this section, we'll answer the most common questions we hear about Facebook management tools.

Are there any free Facebook management tools available?

Yes – the most notable free tool is Meta Business Suite, which is provided by Facebook/Meta itself and costs nothing to use. It lets you schedule posts, respond to messages, and check basic insights on Facebook and Instagram. 

Outside of that, some third‑party tools offer free plans or trials, while Brandwatch offers a product demo so you can try its features before deciding to purchase.

Keep in mind that free versions often come with limitations – it's unlikely they'll meet your requirements if you have multiple clients. As your needs grow, upgrading to a paid plan or tool may be necessary to access advanced capabilities.

Do Facebook management tools support Facebook Ads and boosted posts?

Quite a few tools provide some level of ad support or integration.

Brandwatch, for instance, can connect directly with Facebook Ads Manager for creating and managing campaigns. Meta Business Suite natively incorporates Ads Manager, allowing you to run and track ads alongside your organic content.

Other tools don’t necessarily let you build ad campaigns from scratch within the platform, but they do help you monitor ad performance and engage with ad comments (so you can respond to people commenting on your sponsored posts). Also, some tools allow one‑click “boosting” of high‑performing posts (essentially creating an ad from an organic post). 

If advertising is a big part of your Facebook strategy, it’s worth looking for a tool that either integrates with Facebook’s ad platform or at least keeps your paid content activities visible in its dashboard.

Can these tools integrate with other platforms or software we use?

Generally, yes. Most Facebook management tools are designed to manage multiple social networks, not just Facebook – so you can typically use the same platform for Instagram, X, LinkedIn, and others. 

Beyond social channels, many tools offer integrations with third‑party software to extend their functionality. For example, Zoho Social connects with Zoho CRM and support desk tools to align social media interactions with sales/support workflows. Agorapulse can send instant notifications to collaboration tools like Slack, so your team knows about new Facebook comments or tasks without constantly checking the app. Some tools integrate with project management or cloud storage (for asset management), and many have APIs or Zapier connections for custom integrations.

Before choosing, it’s wise to check an official integrations list or marketplace of the tool to see if it natively supports the software your team already relies on.

What’s the best Facebook management tool for a large company vs. a small business?

Larger companies (or those with complex needs) often benefit from more comprehensive platforms like Brandwatch, Sprout, or Statusbrew – tools that offer extensive analytics, multi‑team workflows, and possibly extras like social listening or CRM integration. These tend to support the scale and require a bigger budget, but they provide the oversight and depth large organizations need. 

Smaller businesses or solo marketers might prefer a simpler, cost‑effective tool. If you’re managing just one or two Facebook pages and need to schedule posts and answer messages, tools like Buffer or the free Meta Business Suite might be sufficient. 

There isn’t a one‑size‑fits‑all answer, but generally, big companies prioritize integration, collaboration, and analytics (leading them to full‑featured suites). In contrast, small businesses prioritize ease of use and affordability (leading to leaner tools).

Mastering Facebook management in 2025

Staying on top of Facebook in 2025 means equipping yourself with the right tools. 

The platforms we covered above each excel in different areas – from social media scheduling and content creation to listening and analytics – but all of them aim to streamline your Facebook marketing and save you time. The key is to choose a solution that fits your business’s current needs and can scale as you grow. 

With Facebook continuing to evolve (and new features emerging), a good management tool acts as your control center, helping you react quickly and strategically.

Remember, the best kind of Facebook management is not just about plugging posts into a scheduler; it’s about building relationships with your audience and making data‑driven decisions to improve as you go. The best social media management tools empower you to do exactly that by simplifying the day‑to‑day tasks and giving you the insights that matter.

Try Brandwatch today

Instead of juggling manual workflows or guessing what to do next, you’ll have more time to focus on creative strategy and engagement.

In fact, an advanced platform like Brandwatch Social Media Management can give you a centralized, real‑time view of your Facebook performance, combined with broader consumer intelligence powered by AI. 

By adopting a modern, all‑in‑one solution, you can be confident that every Facebook post, comment, and ad is part of a cohesive strategy – and you gain the ability to spot trends or issues early with unified data at your fingertips. Brandwatch, for example, pairs powerful publishing and engagement tools with industry‑leading analytics and listening, so you never miss a beat.

Ultimately, investing in the right Facebook management tool can transform how you engage with your audience on the platform. It’s like having an extra team member (or several) dedicated to optimization and efficiency. 

So, don’t leave your Facebook presence to chance or cumbersome manual processes. Empower your social team with a tool that helps you not just manage Facebook, but truly master it – turning social media into a driver of meaningful results for your business.