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Published April 25th 2022
With one billion monthly active users and three billion app installations, TikTok’s reach can’t be ignored. But how can your brand tap into this pool of potential customers and generate new business?
Let’s look into some tips and tricks on how your brand can translate your overall marketing strategy into lead generation on TikTok.
You never get a second chance to make a good first impression. Make sure your brand utilizes the opportunities provided by your TikTok profile:
Once you know your buyer persona’s behavior, use all available possibilities on TikTok when it comes to CTAs. These are the two main ones your brand should not miss on:
Tools like LinkStream can help you share multiple links on social media especially when you are limited to just one on your Instagram and TikTok bios. Consider such options when you have multiple campaigns running at the same time.
Hashtags are one of the main ways leads can discover your brand on TikTok. Since TikTok is relatively new, the right hashtags can get you more visibility than when used on social networks like Twitter, Instagram, or Facebook. They can be the starting point for your brand’s potential customers, so it’s important to get this right.
Here are the main questions you need to answer to build a stellar hashtag strategy:
Once you have answered those questions, it’s time to walk the talk. Here are the next steps you should consider:
Do your homework and do thorough research in TikTok on what hashtags are popular among your industry competitors and creators. There are also hashtag generators like tiktokhashtags.com that can direct you to similar hashtags.
Stay on top of the curve by regularly checking trending hashtags and how they are used on TikTok. Things move quickly on TikTok, so don’t get left behind.
Tap into the trending hashtag challenges or create your own. Those work like magic on TikTok and can generate a lot of engagement.
Using a branded hashtag on TikTok will increase your brand awareness. Keep it short and sweet so it can be memorable. You can use your brand name as Red Bull did by utilizing #redbull in their TikTok posts.
Consider testing a mix of more generic but popular hashtags with niche ones. The first ones will give you a wider exposure, but the competition for people’s attention might be fierce. With the niche hashtags you will be targeting a narrower audience, but it'll be a more relevant one. Combining both types of hashtags will get you the best results to generate leads on TikTok.
By using relevant hashtags, TikTok’s algorithm will start identifying what kind of account you have. This will help the platform associate you with relevant topics and serve the right content to the right audience.
Creative and authentic content is what drives TikTok’s audience. You don’t need to invest in pricey video productions to attract the right leads. On TikTok, your content can go viral with few resources, a good understanding of your audience, and a creative approach.
Here are some tips to keep in mind when creating your TikTok content strategy to generate leads:
TikTok is a social network where leads discover your brand or enjoy coming back for more entertainment or education on your channel.
When creating a piece of content for TikTok, always keep in mind who you want to reach out to and where in your sales funnel they are. Is it a lead that finds out about your brand for the first time, or is it one that you can target with soft-selling content?
When building a content strategy for any social network, always consider that you have to address the needs and requirements of two groups: your target audience and the social network itself.
Each social network has its own algorithm, with specific opportunities and challenges. But it can boost your business results when tackled in the right way, meaning you must understand how TikTok works to shape your content strategy accordingly.
If you are just getting started, here is our beginners’s guide to TikTok to help you.
To convert your TikTok audience into leads, use gated content. This can be a freebie, blog post, webinar, eBook, etc. The idea is to bring your lead to a specific landing page where they could convert. You can use the link in your profile and point to it from your video.
Create your content with a specific CTA in mind and point to it in the video. Here is an idea on how you can blend storytelling with lead generation and create an entertaining or educational TikTok video:
The TikTok space is bubbling with creative influencers. Whether they became popular on TikTok or are famous movie stars, they grab the audience’s attention.
Finding a relevant influencer can boost your lead generation strategy. You just need to identify the ones that resonate with both your brand and target audience.
You can pick from macro and micro-influencers. The first group will have a larger and broader audience, while the second’s will be more targeted and niche.
Macro influencers are great for generating brand awareness. But with micro-influencers' smaller audiences, the trade-off is a far more engaged and relevant group. This can make them much better for generating leads.
You can create a special discount code for each influencer you work with. It will offer an incentive for their audience to consider your products or services and thus convert them into leads. On the other hand, the influencer would get a commission for any sale. It’s a win-win situation and a great one to build a relationship with the influencer.
You can also match your brand with a relevant influencer through TikTok’s Creator Marketplace. It is a platform to discover and connect with TikTok creators and thus boost your brand’s presence on the social network.
TikTok Ad Manager offers a very appealing opportunity to generate quality leads. With such ads, you get to know your customers better, collect information about them, and direct them to a landing page of your choice.
This is how it works:
Staying engaged with your TikTok audience is as important for generating leads as being creative to attract their attention in the first place.
Therefore, make sure that you answer any potential customer’s post comments or direct messages on time. This will build trust in your brand and be the beginning of a relationship with your lead.
Also make the effort to engage with other TikTokers, by commenting on their videos when it’s relevant. Their followers may see your comments, especially if you have a blue tick, and then click through to your profile. It’s a great, low-cost way to attract some attention.
TikTok is a great place to generate leads. Tune in, adjust your social media strategy and boost your business results.
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