Ich bin ein Chicagoer: Brandwatch Opens in Berlin and Chicago Culture

By Joel Windels on January 8th 2013

The wind of change blows as we herald in the New Year, so it’s suitable that we’ve just opened another new Brandwatch office in The Windy City. Yep, you’ve got it: Chicago. Taking a cue from America’s history, we can also declare ‘ich bin ein Berliner’ today, as Brandwatch Berlin also opens its doors.

We now have presences in at least eight cities, with fully-fledged offices in five: New York, Chicago, Berlin, Stuttgart and of course Brighton.

Though globalisation/globalization/globalisierung has helped reduce the need for multiple offices across the planet (thanks, Internet), we are still bound by the cursed time zones (thanks, Sol) and the need for face-to-face meetings with clients and prospects (thanks, societal and capitalist conventions).

Understandably then, we chose America’s second city to open our second American office, so as to establish ourselves in the heart of USA and erm, manifest our destiny.

Chicago also has the world’s sixth-largest metropolitan GDP in the world, is the President’s spiritual home, has almost 50 million visitors a year, hosts thousands of successful businesses and, more importantly, has inside-out pizzas, Wrigley field and a rumbly, loud, late-running transport system.

Berlin, on the other hand, is a city steeped in history and still enjoys a slight cultural divide across the old east-west lines. We already have a strong presence in Germany, which – like America but unlike Britain – is a country without a Primate city, so having multiple bases is a sensible idea. Therefore, with a marketing base in the south and a product development office in Stuttgart, we have extended our reach with a sales office in Berlin.

You probably don’t want to hear us talk anymore about the whys and wherefores about our rapid global expansion, so we’ll leave you safe in the knowledge that we’re now even harder to avoid.

However, if you would like to know more, or meet us, or call us, or go for a hot dog – Chicago-style or Berlin-style – then please do get in touch.

Big fat lie note: we’re not actually in the Berlin office for another couple of weeks, so you’ll have to pretend for the next few days

Joel Windels


Joel is the VP Marketing at Wandera, the innovators in enterprise cloud services and security. He ran a marathon once, and has a wide range of Pokemon in his Pokedex.