When someone mentions social media, you might not think of LinkedIn first. Surprisingly, this networking-focused platform can be a dark horse for your marketing strategy. It has almost 600 million Global users, and its ad revenue makes nearly six billion dollars. It may not follow the traditional social media look and feel, but companies can build a powerful network of connections with the right message.
LinkedIn does have a few things in common with other social media platforms. LinkedIn content isn't the only thing that determines a successful page. Consistency and a clear brand voice are a big part of that equation. We've put together a list of the best LinkedIn scheduling tools to help your marketing efforts succeed.
What is a LinkedIn scheduling tool?
A LinkedIn scheduling tool helps you schedule posts. But that's not all it does. A great scheduling tool supports content creation and provides the LinkedIn analytics you'll need to decide what posts to make and when. It will let you preview posts as you create them. It supports you as you manage multiple LinkedIn accounts.
Ideally, you'll be able to create your LinkedIn posts with better team collaboration, post them on a scheduled date, and then analyze their performance, all from one central dashboard. The shared dashboard manages versioning and approvals and enables better decision-making both in the short term and over the long arch of a marketing campaign.
Why you should schedule LinkedIn posts
Here are a few different reasons a LinkedIn scheduling tool is non-negotiable for improving the LinkedIn presence of your organization.
Saves time
A LinkedIn company page has multiple moving parts. A good tool will let you schedule LinkedIn posts, as well as other social media, giving you the chance to automate much of the mundane tasks of running a social media page. If you've connected other pages to your social media (like a website or a Google business profile), you'll definitely want to automate keeping your socials up to date.
One significant advantage is that a tool can centralize all your communications. Social media teams have to collaborate on the creation and approval process, and details can get lost in email streams and side conversations. Instead, one dashboard eliminates those silos and ensures everything is visible, from ideation to analytics.
Consistency
LinkedIn may not move as fast as TikTok or X, but it still performs best with a consistent posting schedule. With a publishing calendar, you can create and view all your potential posts the way they might look on your feed and then schedule them to publish automatically. This could be a huge boon to your engagement since LinkedIn also allows users to subscribe to RSS feeds for pages they love.
And because it automates much of the process, you can regularly create reports and check on the performance of individual posts or campaigns. A great tool can automatically prioritize certain communications and flag the next steps.
Analytics
You need analytics for all your social media channels. LinkedIn does have a native analytics option (choose the clock icon to access it), but third-party tools can provide more in-depth insights into your entire social media performance. You could look at how an individual post is performing to determine more about what you should continue to do or measure the results of an ad campaign to see if you need to make changes.
Good tools will also allow you to understand your industry posting and your competitors. This can give you insights into potential gaps where you might gain some attention or give you ideas about what to replicate for your own strategy.
Engagement
A tool with analytics and scheduling options allows you to schedule LinkedIn posts when your audience is most likely to be online and able to see them. Early engagement tells the algorithm that this post is valuable and impactful, making it more likely it will show first.
The LinkedIn suggested feature highlights posts it thinks users will like. Early engagement from your followers also benefits you in this area. When LinkedIn shows your posts to a wider audience, it can help grow your followers.
Features like social listening and sentiment analysis provide opportunities to understand how your brand is viewed on the platform and give you a chance to fix any potential crisis before it tanks your reputation.
Top 10 LinkedIn scheduling tools in 2025
Our list offers the features you'll need to build your LinkedIn following and improve your marketing efforts.
Brandwatch
Brandwatch offers more than just scheduling your LinkedIn posts. It allows you to manage your LinkedIn content with drafting, scheduling, and publishing tools right in your social media dashboard. A unified calendar provides a birds-eye view of your LinkedIn posts alongside those from other platforms.
With collaboration features to make creating and approving posts easier, your team can focus on executing a high-level social media strategy that incorporates LinkedIn with other social media platforms and marketing avenues. Brandwatch's pop-up windows make certain choices easier and more intuitive and provide a line of defense against accidental changes.
In-depth analytics and social listening capabilities let you analyze performance and benchmark against competitors. LinkedIn integration allows you to track key metrics from your LinkedIn profile and offers suggestions for the best time to post based on those insights.
Plus, a shared media library allows you to save ideas for future content creation. An intuitive interface puts all your most important information right at the front and smooths out managing engagement from things like messages or LinkedIn groups.
Sprout Social
Sprout Social lets you create and publish posts from a central dashboard and suggests optimal times to schedule LinkedIn posts based on factors like audience data. You can also view key metrics about those LinkedIn posts from your dashboard as well, with the option to create detailed reports with the data you care about most.
Social listening gives you an opportunity to understand how people perceive your brand on the platform. Team collaboration tools give you more control over your workflow, while audience targeting gives you an opportunity to segment your audience based on demographics like company size, job title, or industry.
Agorapulse
Agorapulse lets you compose your LinkedIn posts and schedule them using a single tool with built-in analytics to measure performance. Bulk scheduling with customizable times gives you the opportunity to post when your audience is online. Then, view all your LinkedIn posts in the centralized calendar to help manage your posting schedule.
Agorapulse also provides analytics for your LinkedIn posts, so you can repurpose content or replicate your best-performing posts on your LinkedIn profile.
SocialBee
The LinkedIn post scheduler from SocialBee gives you control over when you schedule posts by providing a calendar view and categorization tool. You can tag posts with labels like "industry news" or "thought leadership" to vary the type of content and then view all your LinkedIn posts from a single place to see how your feed evolves. You can bulk schedule and measure performance with a variety of analytics options for your LinkedIn account.
SocialBee uses artificial intelligence to determine optimal times for posting and provides suggestions based on analysis of other LinkedIn posts. You can schedule posts using this tool to help improve engagement and post when your audience is ready to view.
Hootsuite
Hootsuite makes it simpler to manage your LinkedIn pages and schedule LinkedIn posts from one single tool. You can view your posts alongside other social media and schedule posts manually, automatically, or in bulk.
Social media managers can connect Hootsuite to multiple platforms to make social media management a little more straightforward, even when there are multiple moving parts. You'll be able to manage all of your LinkedIn company pages, LinkedIn profiles, and other social media through one social media management tool. Hootsuite will also help you monitor what others are saying about your brand and respond to any interactions without leaving the dashboard.
Zoho Social
Zoho Social features a queue management system designed to simplify how you organize your LinkedIn scheduling. You can publish content using their scheduler tool, and their AI-powered suggestions provide a list of the best times to publish so you optimize your LinkedIn presence.
You're able to manage multiple social media platforms from a central dashboard and then measure content performance using key metrics like impressions, demographics, and reach. Use these insights to create more engaging posts for future content and understand what your audience wants to see. Plus, a social listening feature lets you track mentions of your brand, competitors, or certain keywords.
Buffer
Buffer offers a centralized LinkedIn post scheduler with a calendar view and suggested posting times using AI insights. It supports multiple content formats and supports team collaboration so you can build out your organization's LinkedIn profile with multiple people. Buffer supports bulk post scheduling, and you'll be able to see analytics to understand how each type of content performs.
The platform lets you create posts for multiple social platforms and set up a content queue to have things publish when you've chosen. It also has an easy-to-visualize list of the best posting times based on past performance and audience analytics, so it's easy to choose.
Loomly
Loomly has post creation and scheduling capabilities with a calendar view. You can upload your content and set it to publish exactly when you need it to. Strong analytics provides insights into your audience demographics and competitors, as well as which posts perform well. An intuitive interface supports team collaboration, and the tool supports posting to multiple social media platforms, including Instagram feeds and Facebook pages.
You can manage multiple company pages from a single dashboard, support content creation, and schedule posts using a single post button.
Meltwater
Meltwater has a centralized platform for content creation and post scheduling. You can collaborate with your team, gain the right approvals, and schedule content across platforms. The calendar feature allows you to visualize multiple posts and optimize your posting time based on when your audience is most active.
It also provides strong analytics, including social listening and sentiment analysis. You can track keywords and brand mentions as well as quickly mitigate any negative sentiment before it becomes a huge problem. The tool also features influencer identification for multiple social media platforms so you can find quality collaboration opportunities.
Planable
Planable features a LinkedIn scheduler with a shared content calendar designed for collaboration. Multiple team members and stakeholders can comment, edit, and approve posts before they go live. Optimized scheduling lets you set specific times to publish content for the most engagement.
Planable offers cross-platform management to help you manage a social media strategy for multiple platforms. You can view your content in one place and see how each post relates to and complements each other so your strategy is consistently creating leads and nurturing relationships.
How to choose the right LinkedIn scheduling tool for your business
Here is a list of factors you should think about when making your final decisions.
Consider your goals
While the larger goal is to nail your marketing, the specifics do matter. Do you manage multiple social media platforms? Do you need a tool with strong AI-supported features? Will you need a tool to support multi-step approval processes or give access to clients while protecting versioning? These distinctions matter.
Make a list of what your real goal is for implementing a LinkedIn scheduler to make sure it has the features you need while respecting your budget. Plus, companies with a strong presence on social platforms may have different needs than a brand-new organization just starting out.
Evaluate your budget
Social media management is a crucial part of the marketing budget, and in an ideal world, you'd have unlimited funds to get any feature you could ever want. However, realistically, you'll have to balance the features you need with your target budget.
The best option is to make a list of the features you consider essential to make managing your LinkedIn content easier. If you already have a creation tool you love but nothing to help you publish content, purchasing an all-in-one tool may not be necessary. If your communication seems disjointed, a tool with a built-in communication dashboard would be a winner.
Starting with the features you need to make a difference helps prevent paying twice for certain features or paying for things you won't ever use. And the list may also help convince a decision-maker to expand the budget because you'll have evidence to prove it can provide a good ROI.
Compare features
Once you have a list of essential features for your perfect social media management tool, you can also compare which tools have those features. And among tools that do, you can compare how they execute those features so you choose an option that works best with your team's workflow.
The tool may allow you to schedule posts to your LinkedIn account, but does it provide the option to batch upload and then schedule multiple posts? Can it let you preview video posts before they go live? Is there a team collaboration option where anyone on your team with approved credentials can schedule posts on LinkedIn, or do you prefer to have one final go-to person to handle that? Can you see the pending posts alongside your greater social media schedule?
Don't be afraid to look deeper into your workflow to make a decision.
Automation capabilities
LinkedIn schedulers can do a lot more than just automate publishing. They can also send notifications for new messages and comments, so your team responds in a timely way or flag any potential issues or crises through sentiment analysis. This gives your team some time back to handle higher-order tasks like problem-solving or relationship-building.
Content calendar
It's really hard to understand where your social posts are heading if you can't see them laid out all at once. A content calendar gives you a better view of your entire strategy and some even allow you to mock-up your social feed to see how everything will look. This capability gives you another opportunity to vary content types or match visuals to the right content.
Analytics and reporting
We cannot stress how important analytics is to your overall social strategy. This is the foundation underpinning every decision you make and you need access to those insights easily. The right tool will not only front the most important insights for your organization but also make generating reports for decision-makers and other stakeholders easier. Do not skip this step.
User interface
A tool could be the greatest invention in the world but if it takes a small miracle to train new users, you won't use it. An intuitive user interface makes it less disruptive when team members leave and new ones arrive.
Integration with other tools
If you use other marketing or CRM software, finding a scheduling tool that integrates well with your existing tools can streamline your workflow and data management. It should also make it easier to manage other platforms, such as your RSS feeds or Google business profile.
Check pricing and plans
The native LinkedIn scheduler is free to use for all users, but with its basic functionality, you might need more. This principle also echoes across third-party tools as well. Some will have free basic plans, but companies with a complex social media strategy may need more features than what free tools offer.
Free tools usually feature one seat and one or two social media integrations. As you move up tiers, you typically gain more seats, so your team members don't have to share login information and integrations with more social media platforms. They may also allow you to save more post ideas, upload more complex posts (such as those with multiple images), and more granular management of your LinkedIn business page.
If you have a truly large team, enterprise-level plans may be an option. These offer distinct features and perks that you may not get with an out-of-the-box plan. It doesn't hurt to contact the company that makes the tool to find out what their enterprise plans provide. Also, take advantage of any demos available to give you a real sense of how the tool will operate.
Conclusion
Great LinkedIn scheduling tools can provide you with the type of flexibility and automation you need to elevate your LinkedIn content. Post scheduling, team collaboration, and visibility into all your social media channels can ensure your team not only creates great content but is able to fully nurture the relationships that LinkedIn connections and followers bring. With just a few clicks, you can transform your entire social media management into a highly effective marketing strategy.
FAQs
Let's answer any last questions you might have about LinkedIn scheduling.
Can you schedule posts directly on LinkedIn?
LinkedIn does have native scheduling tools, but they may be limited in functionality. If you're just starting out, these can be life savers when managing your LinkedIn page.
However, if you already have a mature social media strategy, you'll probably want something with more functionality and the ability to connect to your other social media platforms.
Do LinkedIn scheduling tools work on mobile?
Yes, many of the tools on our list have mobile versions that make scheduling easier even when you aren't in the office. This can also help speed up any necessary decision-making or approvals for posts. If you choose the native option, you'll use the LinkedIn app itself.
Is it safe to use LinkedIn scheduling tools?
Yes, the scheduling tools on our list follow LinkedIn guidelines and have safe API integrations to provide secure access to your account. However, you should check your chosen tool's terms and fully understand how they approach security.
Does using a scheduling tool violate LinkedIn's policies?
No. LinkedIn allows scheduling tools as long as the tool uses the official LinkedIn API. Make sure any LinkedIn scheduler follows this guideline, and you'll be good to go.
Can you edit a scheduled post before it goes live?
Yes, most LinkedIn schedulers will allow you to edit posts even after you've scheduled them. As long as they haven't gone live yet, you can adjust the post.
