Report | Consumer Trends in the CPG Industry

From toothpaste to technology, buying habits and trends in the
consumer packaged goods (CPG) sector are shifting.

See the report
Online Trends

Published August 4th 2022

New social media features this month

In July, Facebook leaned into an AI-driven feed while Instagram walked its plans back. Reddit, Inc. launched an NFT-based avatar marketplace and Twitter tested coTweets. Let’s take a look at the main new social media features from July.

Facebook 👍 | New Features | July 2022

Meta launched an updated Feed that focuses mainly on videos and content from friends and family. The new Feed is similar to the TikTok one, and it’s split into a Home feed with recommended content and a feed where one can discover posts like Favorites, Friends, Groups, and more.

Meta rolled out a monetization model for videos that use licensed music from Facebook’s library. This will help creators generate and keep a revenue share of 20%.

“I have dreamed about using popular music in my videos for years. Music revenue sharing on Facebook is an absolute game changer for creators! I was lucky enough to test this feature earlier this summer. Hearing iconic film scores on my film-themed recipe videos enhances my content so much. I could not be more excited about this!” ~ Katie-Rose Watson, creator of The Rose Table

Instagram 📷 | New Features | July 2022

Instagram is testing a new Live Producer feature that lets users go live using 3rd party streaming software. This will help brands and creators enable more professional livestreams on the social network.

Instagram announced new subscription features, among which are:

  • Subscriber Chats 
  • Subscriber Reels
  • Subscriber Posts
  • Subscriber Home 

An interesting feature will enable creators to publish feed posts only visible to subscribers. There will be a new subscriber tab on the creators’ profiles where subscribers can filter the content.

Instagram launched the ability to buy products and track orders in chats. Instagram users can now ask questions, make a purchase, and track their order. Within the same conversations, businesses can confirm purchases, create payment requests, and collect payments.

Instagram added a new map search feature that will allow users to explore local businesses and get valuable information from them.

“The dynamic, searchable map allows users to have a more personalized and immersive experience when discovering popular locations and businesses and to see what’s nearby, via tagged posts, stories, and guides shared by the Instagram community. Users can also find relevant locations on the map when searching certain hashtags.” ~ Instagram

Instagram started testing a creator marketplace, which will help brands discover and connect with the right creators for special campaigns and partnerships. The marketplace is currently invite-only and available in the US. 

LinkedIn 🤝 | New Features | July 2022

LinkedIn announced its second US Creator Accelerator Program, where chosen creators will be invited on a 6-week program to improve their LinkedIn skills and in-app presence.

LinkedIn is testing carousels as a new post format for photos and/or videos. This will give brands and creators more opportunities to engage with their communities with meaningful content. 

Reddit, Inc. 👽 | New Features | July 2022

Reddit partnered with GIPHY and added support for GIFs in comments. Users in subreddits will be able to search Giphy’s library and add GIFs directly into comments, accompanied by text.

Reddit launched a marketplace for NFT profile pics. It allows users to buy blockchain-based avatars for a fixed rate. Those purchases will also be available for credit or debit cardholders. 

NLP company acquired

Reddit acquired NLP company MeaningCloud, thus bringing new opportunities for brands and creators.

Snap Inc. 👻 | New Features | July 2022

Snap is testing mid-roll ads in Stories. This can be a new monetization opportunity for Snap creators, which will provide them with revenue.

Snap expanded chat and video calling features from mobile to desktop. Users will be able to send messages and make video calls directly from their PCs. The desktop app will be initially available for Snapchat Plus subscribers only.

“Open your laptop and head to web.snapchat.com using Chrome to start a call or pick up where chats left off on mobile. With more than 100 million Snapchatters using our voice and video calling each month on average, we’re excited to offer a new way for our community to keep conversations going on their computers, where they’re already working, learning, and browsing.” ~ Snap

Spotify 🔊 | New Features | July 2022

Spotify expanded video podcasting opportunities for creators in Germany, France, Italy, and Brazil.

“These are markets with especially strong podcast creator communities that have shown a healthy appetite for new ways to create and experience podcasts. Video-native podcasters will now have access to Spotify’s audience around the world, while audio-native podcasters will be able to start experimenting with video and deliver content that their listeners can engage with more deeply.” ~ Spotify

TikTok ♪ | New Features | July 2022

  • New SMBs program - Follow me 

TikTok launched Follow Me educational program to help small businesses build community and grow their business on the social media platform. The Follow me program offers step-by-step guidance on how to start and grow on TikTok, as well as pro-tips and exclusive learning opportunities.

TikTok released an option to turn on auto-generated closed captions. The platform also introduced translation tools for captions and video descriptions that for now support English, Portuguese, German, Indonesian, Italian, Korean, Mandarin, Spanish, and Turkish.

“Through these efforts, global content will become more accessible regardless of the language(s) you speak and where you are in the world.” ~ TikTok

Twitter 🐦 | New Features | July 2022

Twitter is testing a CoTweets feature that allows users to co-author a tweet with another account. 

“We’re continuing to explore new ways for people to collaborate on Twitter. We’re testing CoTweets for a limited time to learn how people and brands may use this feature to grow and reach new audiences, and strengthen their collaborations with other accounts.” ~ Twitter

Twitch 🎮 | New Features | July 2022

Twitch is testing a Channel Switcher feature to help users discover livestreams via channel surfing. It lets one easily go through previews of different streams to choose what to watch. 

YouTube 🎥 | New Features | July 2022

YouTube partnered with Shopify to allow merchants to integrate their online stores with YouTube Shopping. This will help them feature their products on their channels.

“Creators who link their stores can display their products across their channel and benefit from Shopify’s real-time inventory syncing, so that viewers are never disappointed to find a product out of stock. And, for a more seamless shopping experience, creators in the US can enable onsite checkout so that viewers can complete their purchases without leaving YouTube.” ~YouTube

If you want to learn more about the features introduced during the past months, keep on reading.




New Features on Social Media | June 2022

June was an interesting month when it comes to new social media features. Meta expanded Reels from 60 seconds to 90 seconds, Snapchat launched a $3.99 subscription offering, and Twitter is testing a Notes feature for long-form posts. 

Let’s take a look at the main new social media features below.

Facebook 👍 | New Features | June 2022

Meta surprised social media managers by bringing polls, quizzes, and Emoji stickers to Reels on Facebook and Instagram. They also expanded the length of Reels’ from 60 seconds to 90 seconds, giving brands more creative space to communicate.

  • Access to creators’ subscriber-only groups.

Facebook enabled fans on external platforms, like podcast service Acast or membership site MemberPress, to access creators' subscriber-only groups.

Meta launched a new Avatars Store for digital clothing items. It will be available on Facebook, Instagram, and Messenger. 

Instagram 📷 | New Features | June 2022

The social network has decided to terminate the affiliate program that provided content creators with commissions up to $35,000 when posting on Instagram Reels. The initiative will end on June 30th.

LinkedIn 🤝 | New Features | June 2022

After the beta testing, LinkedIn released audio event features to all creators. This enables creators to connect better with their communities over interactive audio discussions.

LinkedIn also now offers a feature for creators to add a sharable link at the top of their profiles. This gives opportunities to gain new followers both from sites outside the social network as well as from the LinkedIn Feed.

TikTok ♪ | New Features | June 2022

@tiktokforbusiness

Here at canneslions2022, @tegaalexander & @ROBERTMAYHEW discuss how marketers can tap into trends using the TikTok Creative Center #TikTokAllAccesss

♬ Memories - Lux-Inspira
  • A feature is tested to provide a better scrolling experience.

TikTok is testing a clear mode feature that removes comments for a less busy experience within the social network. It helps users watch only the video content they are interested in without being distracted. 

The social network brings some insight on how to successfully use their tools for your brand’s success. The main three areas covered are trend intelligence, campaign inspiration, and creative tools. 

Twitter 🐦 | New Features | June 2022

Twitter introduced a new feature called Product Drops that will inform shoppers of new product releases. It will be accompanied by a ‘Remind me’ button to enable shoppers to subscribe for further notifications.

This partnership will allow merchants to join Twitter’s Shopping Manager and gain access to product catalog tools and shopping features for their profiles.

The social network is looking for new ways to enable brands to communicate on the platform. They are testing a long-form content feature to help businesses build a blog-wise community on Twitter.

YouTube 🎥 | New Features | June 2022

YouTube released a feature to help creators issue corrections via info cards on the top right corner of a video.

Clubhouse 👋 | New Features | June 2022

Clubhouse is looking into providing a more private experience to its users by testing out private groups. This can offer brands opportunities to create closer relationships with niche communities.

Discord 💬 | New Features | June 2022

  • New premium membership.

Discord expanded its premium memberships and added an analytics dashboard with membership revenue.

Pinterest 📌 | New Features | June 2022

Pinterest joined forces with THE YES to build a better AI shopping platform. This will enable brands and users to find the right solutions on the social network.

Reddit, Inc. 👽 | New Features | June 2022

  • Translation in more languages.

Reddit announced that they plan on translating platform content into more languages. Currently, Reddit supports English, French, German, Italian, Portuguese, and Spanish.

  • Chat and video creation tools expansion.

Another new feature that’s coming up on Reddit is related to the expansion of their chat functionalities as well as their video creation tools.

Snap Inc. 👻 | New Features | June 2022

  • New Dynamic Ads Service announced.

Snap launched a Dynamic Ads Service to personalize ads to each user. This will help brands reach out to the right audience at the right time.

  • Spotlight video replies are added.

The social network added replies to Spotlight videos, thus giving more communication opportunities between brands and their communities.

  • A new subscription option is available.

Snap unveiled a $3.99 subscription called Snapchat Plus that offers exclusive content and early access to new features.

Spotify 🔊 | New Features | June 2022

  • SONATIC AI was acquired by Spotify.

Spotify acquired SONATIC AI, which creates human voices from text. 

Substack ✍️ | New Features | June 2022

  • New audio features announced.

Substack shared new audio features, e.g. voiceovers for posts and support for multiple audio files.

  • New text-to-speech tool is in the making.

They are also working on a text-to-speech tool to read articles. 

Twitch 🎮 | New Features | June 2022

  • A flat payout model for streamers is now available.

Twitch is changing to a flat payouts model for streamers.

If you want to learn more about the features introduced during the past months, keep on reading.




New Features on Social Media | May 2022

It's been yet another busy month for social media platforms -- TikTok launched ad monetization for creators, Instagram added support for NFTs, and YouTube unveiled a green screen tool. Check out our full summary of new features below!

Facebook 👍 | New Features | May 2022

Instagram 📷 | New Features | May 2022

LinkedIn 🤝 | New Features | May 2022

Pinterest 📌 | New Features | May 2022

Snapchat 👻 | New Features | May 2022

SoundCloud ☁️ | New Features | May 2022

TikTok ♪ | New Features | May 2022

Twitter 🐦 | New Features | May 2022

YouTube 🎥 | New Features | May 2022




New Features on Social Media | April 2022

Elon's takeover bid for Twitter dominated headlines, but it wasn't the only thing to happen on social media platforms last month. Here's a look back at the latest updates and new features on social media:

Instagram 📷 | New Features | April 2022

Pinterest 📌 | New Features | April 2022

Substack ✍️ | New Features | April 2022

TikTok ♪ | New Features | April 2022

Twitter 🐦 | New Features | April 2022

YouTube 🎥 | New Features | April 2022




New Features on Social Media | March 2022

Whew, March was another busy month for new features on social media platforms. Here's a look back at the latest social media updates:

Amazon 📦 | New Features | March 2022

Announced Amp, a live audio app for users to create radio shows. 

Clubhouse 👋 | New Features | March 2022

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