The Fans, the Celebrities, and the Ads: Super Bowl LV in Numbers
By Kellan TerryFeb 8
Published November 20th 2020
Woah, what a year.
But before we sprint as fast as we can into 2021, it’s time to check in on Twitter’s most influential people, according to Brandwatch.
We’ve created this list (in various forms) for a few years now. Here’s how we do it.
We use Brandwatch Audiences to search for active tweeters with high influence.
Audiences ranks accounts according to a selection of criteria that, added together, create their influence score.
This is our measure of how influential an account is over time, based on the level of genuine engagement they are creating.
While lots of followers, retweets and replies will help, the more influential the people they engage with, the better the score.
Let’s dig in.
Here’s the list, ranked according to influencer score:
|38||@Alyssa_Milano||93||Actor / Activist|
|37||@AOC (Alexandria Ocasio-Cortez)||93||Politician|
|30||@xocult (The Weeknd)||94||Musician|
|18||@KingJames (LeBron James)||94||Sports|
What have we learned from our 2020 list?
10 users moved out of the list this year. It’s an indication of how fickle influence can be, especially in a turbulent year:
This year, these shakers replaced them:
‘Musician’ appears to be the most influential profession on the platform.
Meanwhile, in a year of political upheaval, ‘politician’ was the second most influential profession. All in all there were six politicians from around the world on our list, with Trump, Modi, and Obama appearing in the top 10.
Politicians were followed by television hosts.
There is a massive age range in this list, from Justin Bieber and Miley Cyrus (26 and 27 years old, respectively) up to 74-year-old President Trump and 72-year-old Hilary Clinton. All together, the average age is 42.5.
For the men in the list, the average age is 43.7. (We didn’t count Mac Miller, who is deceased). For the women in the list, the average age is 40.8.
Compared to last year, there has been little to no change in average ages. The average female age remained the same (despite the movers and shakers) while the average age of men on the list increased by 1.4 years.
Thanks for reading this year’s report on the most influential people on Twitter.
If you’re interested in learning more about influencer discovery, especially when looking for micro-influencers in niche sectors, check out Brandwatch Audiences by clicking below.