[Breaking News] Brandwatch named a Leader in Forrester Wave™

Social Listening Platforms, Q4 2020

Read the Report
Online Trends

Published November 20th 2020

Brandwatch’s 50 Most Influential People on Twitter 2020

Thankfully, 2020 is almost over. But before we head into 2021, it’s time for our annual ranking of Brandwatch's most influential people on Twitter.

Woah, what a year.

But before we sprint as fast as we can into 2021, it’s time to check in on Twitter’s most influential people, according to Brandwatch.

We’ve created this list (in various forms) for a few years now. Here’s how we do it.

Methodology

We use Brandwatch Audiences to search for active tweeters with high influence.

Audiences ranks accounts according to a selection of criteria that, added together, create their influence score.

This is our measure of how influential an account is over time, based on the level of genuine engagement they are creating.

While lots of followers, retweets and replies will help, the more influential the people they engage with, the better the score.

Let’s dig in.

Brandwatch’s most influential people on Twitter 2020

Here’s the list, ranked according to influencer score:

Brandwatch’s most influential people on Twitter 2020

Rank Handle Influence Known for
50 @MichelleObama 93 Lawyer
49 @Pink 93 Musician
48 @LeoDiCaprio 93 Actor
47 @KevinHart4real 93 Actor
46 @IGGYAZALEA 93 Musician
45 @elissakh 93 Musician
44 @TheRock 93 Actor
43 @Drake 93 Musician
42 @DaniloGentili 93 Comedian
41 @ConanOBrien 93 Television host
40 @chrisbrown 93 Musician
39 @AvrilLavigne 93 Musician
38 @Alyssa_Milano 93 Actor / Activist
37 @AOC (Alexandria Ocasio-Cortez) 93 Politician
36 @MashiRafael 93 Politician
35 @ddlovato 93 Musician
34 @MariahCarey 93 Musician
33 @zaynmalik 94 Musician
32 @kanyewest 94 Musician
31 @jimmyfallon 94 Television host
30 @xocult (The Weeknd) 94 Musician
29 @shakira 94 Musician
28 @selenagomez 94 Musician
27 @seanhannity 94 Television host
26 @rihanna 94 Musician
25 @rickygervais 94 Comedian
24 @maddow 94 Television host
23 @Oprah 94 Television host
22 @NiallOfficial 94 Musician
21 @MileyCyrus 94 Musician
20 @Eminem 94 Musician
19 @MacMiller 94 Musician
18 @KingJames (LeBron James) 94 Sports
17 @jtimberlake 94 Musician
16 @justinbieber 94 Musician
15 @HillaryClinton 94 Politician
14 @Harry_Styles 94 Musician
13 @JLo 95 Musician
12 @ladygaga 95 Musician
11 @KimKardashian 95 Media personality
10 @TheEllenShow 95 Television host
9 @Cristiano 95 Sports
8 @BillGates 95 Business
7 @BarackObama 95 Politician
6 @ArianaGrande 95 Musician
5 @katyperry 96 Musician
4 @elonmusk 96 Business
3 @taylorswift13 97 Musician
2 @narendramodi 97 Politician
1 @realDonaldTrump 97 Politician
Source: Brandwatch Audiences

Findings

What have we learned from our 2020 list?

Movers and shakers

10 users moved out of the list this year. It’s an indication of how fickle influence can be, especially in a turbulent year:

  • Nick Jonas
  • Nicki Minaj
  • Sachin Tendulkar
  • Liam Payne
  • Louis Tomlinson
  • Lil Tunechi (Lil Wayne)
  • Bruno Mars
  • Britney Spears
  • pewdiepie

This year, these shakers replaced them:

  • Leonardo DiCaprio
  • Iggy Azalea
  • Elissa
  • Drake
  • Demi Lovato
  • Alyssa Milano
  • Alexandria Ocasio-Cortez
  • The Weeknd
  • P!nk

Influential professions

‘Musician’ appears to be the most influential profession on the platform.

Meanwhile, in a year of political upheaval, ‘politician’ was the second most influential profession. All in all there were six politicians from around the world on our list, with Trump, Modi, and Obama appearing in the top 10.

Politicians were followed by television hosts.

Age, wisdom, and influence

There is a massive age range in this list, from Justin Bieber and Miley Cyrus (26 and 27 years old, respectively) up to 74-year-old President Trump and 72-year-old Hilary Clinton. All together, the average age is 42.5.

For the men in the list, the average age is 43.7. (We didn’t count Mac Miller, who is deceased). For the women in the list, the average age is 40.8.

Compared to last year, there has been little to no change in average ages. The average female age remained the same (despite the movers and shakers) while the average age of men on the list increased by 1.4 years.

Wrapping up

Thanks for reading this year’s report on the most influential people on Twitter.

If you’re interested in learning more about influencer discovery, especially when looking for micro-influencers in niche sectors, check out Brandwatch Audiences by clicking below.

Share this post
Categories
React
Search the blog
Brandwatch Bulletin

Offering up analysis and data on everything from the events of the day to the latest consumer trends. Subscribe to keep your finger on the world’s pulse.

Get the data
Plot Curve
Brandwatch Audiences

Instant Audience Intelligence

Discover instant audience intelligence powered by the largest influencer database of its kind.

Get started

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.