Covid-19: The Electrical Goods That Have Seen Unexpected, Unseasonal Consumer Interest During Lockdown
By Gemma JoyceJul 3
Published December 16th 2016
2016 is nearly over ? and the festive season is upon us. What will be the Christmas anthem to finish off this horrible year?
Since it’s the time of year that people start tweeting their favorite Christmas songs into the abyss, the Brandwatch React team decided to look into it. Will the winner be a classic? Will it be something contemporary? Is it going to be as bad as ‘Christmas Is All Around’ from Love Actually? I doubt it. Let’s find out.
The team searched for mentions of “my favorite” or “the best” Christmas song across Twitter.
Using Brandwatch’s topic cloud component which surfaces trending words and phrases, we searched across each day of December up to the 11th to find the songs being discussed most. We also searched the dataset for mentions of songs within Nielson Music’s list of the top ten best selling Christmas songs to make sure we didn’t miss any popular ones. This list incorporates retweets as well as unique mentions.
The winner was clear (so much so that it dominates a pie chart to the point you can’t see any of the other songs) but there are plenty of contenders for places on the rest of the Christmas playlist.
Some readers will be pleased to know that ‘Do You Want to Build a Snowman’ doesn’t get a look in.
The weird thing about this data is that there are so many versions of every well known Christmas song that the favorites on social media aren’t always the performed the way the original artists intended. At all.
We’ve chosen our favorite tweets for each song within the data.
Honorable mentions go to Santa Baby (the Pussycat Doll version), White Christmas (the Lady Gaga version) and Feliz Navidad, which fell just outside the top 10.
Enjoy this list of Christmas classics and, well, you’ll see.
Kicking off at number 10 we have “little drummer boy” (with mentions of the original overshadowed with Justin Bieber’s unique take on the song, entitled “Drummer Boy”).
Drummer boy by Justin Bieber is the best Christmas song
— Vesile. (@vesves) December 11, 2016
Just when we thought we’d stopped talking about Justin Bieber for 2016, back he came.
Next up is impossible-to-sing-along-with Carol of the Bells.
Carol of the bells is by far my favorite Christmas song. Thanks to many years of chorus I know every word lol
— Ass Cass. (@CA55_A55) December 10, 2016
Well, some people can.
O Holy Night, a choral wonder, is in at number 8. There are endless versions of this song but Scottish warbler Susan Boyle can do it justice better than most of us.
Biebs is back in the list again. This time with his 2011 song “Mistletoe”.
Mistletoe by Justin Bieber is the best Christmas song. Please don't try and argue it.
— george (@GeorgeCamou) December 11, 2016
I think some people might try and argue it, George.
Love for “I Believe in Father Christmas” poured in after news broke that singer Greg Lake had passed away.
RIP Greg Lake who wrote the best Xmas song ever "I believe in Father Christmas"
— Darren Waters (@Datestamp) December 9, 2016
David Baddiel was one of the top mentioned authors in the conversation as he paid tribute to him.
It's *so* 2016 that the singer of the best Christmas song ever has died at Christmas. #GregLake
— David Baddiel (@Baddiel) December 8, 2016
Wham!’s Last Christmas squeezes into the top five. Amanda prefers the Glee version.
Tbh the best Christmas song of all time is the glee version of "Last Christmas"
— Amanda AKA Batman (@AmandaPlease_19) December 11, 2016
Last Christmas we didn’t bother with this, we talked about Netflix socks.
The well known song, which has perhaps become more well known for it’s unsettling undertones, has made it into the top 10 but probably not for the right reasons.
Baby it's Cold Outside is my favorite Christmas song about getting roofied during a blizzard.
— Lurkin' Mom (@LurkAtHomeMom) December 7, 2016
There’s so much love for this song, and lots of it revolves around violently defending its place as the best Christmas song ever.
Fairytale of New York is the best Christmas song ever and nothing comes close, fight me
— Luke Jones (@lukejones_6) December 6, 2016
You thought it’d be number one, but it’s not! Rising above the rest of the classics is Mariah Carey’s “All I Want for Christmas is You.”
I don't understand how people don't like "All I Want for Christmas is You". It's by far the best Christmas song
— Amanda Izzi (@AmandaIzzi1) December 7, 2016
It’s the gift that keeps on giving to Mariah Carey’s bank account.
There’s one song that stood out beyond all of the others, before it was even properly released.
Twitter’s Christmas number one goes to Gucci Mane’s St Brick Intro.
Mariah Carey is cancelled. Gucci just dropped the best Christmas song of all time https://t.co/aw3O6AtpkO
— ImAPimpNamedSlickBack✞ (@Khryssi05) December 3, 2016
Here it is in all its glory:
Gucci Mane – St. Brick Intro [Official Music Video] – YouTube get in the Christmas 🎄 spirit!!!!! https://t.co/Xb1P2yiXDF
— Gucci Mane (@gucci1017) December 8, 2016
Gucci Mane may have won when it comes to unique tweets as well as retweets, but when we remove RTs the data tells a different story.
Depending on your perspective, Mariah Carey can keep her crown.
St Brick Intro isn’t available on Spotify right now but you can enjoy the rest of the songs here. Feast your ears on a playlist fit for 2016.
Are you a journalist looking to cover our data? We have plenty more. Email us firstname.lastname@example.org for more information