The Last Straw: Consumers Are Concerned About Plastic, and Small Changes From Big Brands Aren’t Enough
By Natascha SturmJan 21st
Published January 16th 2018
Where are the happiest places on earth?
Which state is most content?
Where will you find the most cheerful population?
Historically there’s been no easy way to find out. However, Brandwatch’s new emoji analysis functionality allowed us to finally shed some light on these important questions.
We analyzed 6 billion tweets published on Twitter over the last two years. Every one of these tweets contained at least one emoji.
We then segmented these tweets into two buckets using Unicode’s official classifications:
Next, we segmented this data by location and analyzed which regions generated the highest percentage of positive and negative emojis.
United States ??
South America ?
That’s states and countries, but how about cities?
We looked at some of the world’s most populous countries and discovered the most positive cities within them:
Barcelona – 82.12% positive
United Kingdom ??
Shrewsbury, England – 82.55% positive
Le Mans – 83.59% positive
United States ??
Laguna – 84.64% positive
München – 84.71% positive
Moscow – 84.81% positive
Medan – 84.97% positive
Laguna – 85.37% positive
Ankara – 85.82% positive
Turin – 86.45% positive
Chennai- 93.08% positive (the most positive place!)
That’s a lot of positivity.
Here are some more emojilicious findings:
It’s no surprise that there’s so much positivity in the air. Joyful emojis are actually our favorite emojis ?
So now you know the happiest places on earth according to emojis, but emojis can reveal so much more. If you’re interested in discovering: