While social media might get more attention, Reddit is often a goldmine of untapped consumer intelligence.
Reddit is home to hundreds of thousands of engaged communities known as subreddits, and these really do cover just about every niche you can imagine.
For marketers and researchers, understanding activity and trends on Reddit is invaluable – and it really helps to have the right tools.
These days, there are all sorts of subreddit tools around that will help you assess community growth, identify emerging trends, gauge user sentiment, schedule content, and track mentions on Reddit.
Without these tools, you could spend hours hopping between subreddits and individual Reddit posts, searching for what you need. With them, you can surface relevant information relatively quickly. It’s like having a specialized Reddit librarian and analyst at your disposal.
This guide gives a shout-out to the best subreddit analysis tools on the market and takes a closer look at their features.
Subreddit analysis tools:
SnooSnoop
SnooSnoop (a revival of the former “SnoopSnoo” tool) is a free tool that provides in-depth analytics on Reddit user accounts with some subreddit-level insights. While its focus is on user statistics, it can also aid in exploring communities.
In terms of subreddit analysis, SnooSnoop offers a simple subreddit search function that goes beyond Reddit’s native search. When you search a subreddit, it suggests other related or trending subreddits based on similar topics.
For example, searching a topic subreddit will show you a cluster of other communities in that realm. It also provides a live list of newly created or currently trending subreddits, which is handy for spotting emerging communities.
Best for revived Reddit user & subreddit insights
SnooSnoop is a handy free utility that gives you a snapshot of community interactions.
While its subreddit analytics are relatively basic (largely showing what’s publicly on a subreddit page), SnooSnoop’s strength lies in helping you discover adjacent subreddits you might have missed.
Later for Reddit
As the name suggests, Later for Reddit allows you to schedule posts ahead of time and have them automatically posted at the ideal moment.
However, Later for Reddit also includes a discovery feature that suggests other subreddits to post based on the ones you’ve already targeted. This helps expand your content distribution to communities you might not have considered.
Best for scheduling & best time to post analytics
Unsurprisingly, Later for Reddit is best for scheduling but has other advantages.
The platform is designed to be straightforward – even Reddit newcomers find it easy to use. There's a free basic plan that's sufficient for occasional scheduling, while power users (agencies or brands) can opt for the paid plans.
Brandwatch Consumer Research
No roundup of Reddit analytics is complete without Brandwatch Consumer Research, an in-depth social listening platform that includes Reddit data.
With Brandwatch, you can set up custom queries to track any keyword, brand mention, or topic on Reddit. This goes far beyond Reddit’s basic search. For example, you could track conversations mentioning “electric cars” in specific subreddits or monitor every new mention of your company across all of Reddit in real-time.
Once data is flowing in, Brandwatch lets you build rich dashboards to analyze the conversation. Visualize the volume of mentions over time, sentiment analysis, top discussed themes, key influencers, and more. If you want to know, say, the most-mentioned features or common complaints about a product in Reddit comments, these dashboards will show that.
Brandwatch also provides access to a year’s worth (or more) of historical Reddit data for analysis. This is crucial for spotting longer-term trends. For instance, you could analyze how a meme or topic evolved across 12 months or benchmark this month’s discussion volume against the same period last year.
Best for enterprise-level Reddit analytics
The possibilities are vast in terms of use cases – brand reputation monitoring, competitor benchmarking, crisis tracking, product feedback analysis, and campaign impact measurement – they're all available at Brandwatch.
This tool even supports sentiment analysis in multiple languages, which is useful if your brand is discussed in non-English subreddits.
Brandwatch Consumer Research is perfect for professionals and organizations that need valuable insights from Reddit (and other social media). It’s not a free tool, but it provides a level of depth that free tools can’t match. Speak to an expert if you want to know more.
Reddit Pro
Reddit Pro is a free suite of business tools that Reddit introduced so you can understand your performance and discover opportunities without leaving the site.
It provides a personal dashboard summarizing your Reddit account’s key metrics – total post views, upvotes, comment karma, and even follower counts for your profile. It's great for providing detailed analytics that give an idea of how your Reddit presence is going.
One of the most powerful features is the Trends tab. This lets you track keywords and phrases across Reddit in real-time.
For example, a coffee brand could monitor mentions of “cold brew” or its brand name on Reddit. Reddit Pro will show you where, when, and how often that keyword pops up and in which communities. It even highlights the conversations (Reddit posts and comments) that are currently driving those mentions.
Best for native analytics
Reddit Pro is a way of encouraging more brands to participate authentically by giving them the data and tools to do it right. If you’re serious about Reddit marketing, it can be a great complement to third-party tools.
For example, you might use Reddit Pro for your own post analytics and trend discovery while using Brandwatch or others for broader cross-platform analysis.
GummySearch
GummySearch is a relatively new entrant quickly becoming a favorite for Reddit audience research and market discovery.
It focuses on community discovery and makes finding relevant subreddits where your target audience hangs out easy.
For example, suppose you’re in the fitness industry. GummySearch can list subreddits with active discussions on workout routines or nutrition, including up-and-coming niche communities that are “breaking out” in growth.
GummySearch also goes beyond raw data by helping you explore common pain points, questions, and solution requests expressed by users. It can aggregate posts across multiple subreddits to highlight recurring themes – like complaints people have about existing products or features they wish they had.
Like some other tools in this list, it will give you access to an advanced search and really specific keyword tracking. You can even receive notifications via email, Slack, or Discord when, say, someone asks a question that your product can answer.
Best for audience research and trends
GummySearch is a great tool for inspiring ideas since it will help you find out what questions people are asking – allowing you to create content that answers them.
While you'll have to pay for it if you want all the functionality, many solo founders and marketers find it well worth it because it dramatically reduces the time needed to manually scour Reddit.
Essentially, it automates the grunt work of finding needles (AKA insights) in Reddit’s haystack of conversations.
FrontPage Metrics
FrontPage Metrics is the go-to tool for data geeks who want to dive into subreddit statistics.
If you loved the old Reddit Metrics site, FrontPage Metrics is its modern equivalent – offering a trove of up-to-date stats on subreddit sizes, growth rates, and rankings across Reddit.
It’s a daily updated dashboard of Reddit activity, useful for identifying trending communities and analyzing the health of a subreddit over time.
It highlights which subreddits are currently experiencing the fastest subscriber growth. You can quickly see the day’s (or week’s) top gainers in terms of new subscribers and brand-new subreddits that are taking off. This is great for trend-spotting – for example, a surge in a new subreddit about a TV show might indicate the show’s rising popularity.
Beyond subscriber counts, the tool estimates active users in a subreddit (daily, weekly, and monthly averages). A subreddit might have a million subscribers but only a few thousand active users. FrontPage Metrics helps uncover such insights.
Best for tracking statistics
FrontPage Metrics lets you dig deep into subreddit analytics without any coding or manual data gathering. It’s a free web tool – just visit the site and start exploring stats.
Marketers often use it to identify fast-growing niche subreddits in their industry. Community managers use it to benchmark their subreddit’s growth against similar communities.
While it doesn’t analyze content or conduct sentiment analysis (it’s more quantitative), it’s an excellent complement to content-focused tools. You might use GummySearch to understand what people are saying and FrontPage Metrics to understand where the crowds are moving. Together, that gives a full picture of Reddit’s landscape.
Time to choose the right subreddit analysis tool
In 2025, Reddit offers a richer field of data than ever, and these analytics tools are your key to harnessing it.
Each tool has its unique strengths. Smaller teams and individual creators might lean on free or affordable tools like Reddit Pro for quick wins, while brands and agencies that require comprehensive social listening will find immense value in Brandwatch. If your goal is audience research or trend spotting, GummySearch and FrontPage Metrics could also complement your strategy.
By using the tools above, you can demystify Reddit’s communities, gain insights, and turn raw data into actionable intelligence.
Whatever you choose, it's clear that Reddit is no longer the wildcard in a marketing strategy. With the right analytics in hand, it's a channel that's rich with opportunities to engage and learn from your audience.
So dive in, experiment with these tools, and let the collected data guide you to Reddit success.
>> Looking for more advice? Brandwatch is an official Reddit partner and can help your business meet its marketing goals. Request a demo and experience the possibilities at your fingertips today!
