Audience Content Intelligence: Know What Your Audience is Talking about Right Now

In a time of content saturation, it is harder than ever to stand out amidst the noise. Brandwatch’s new audience content intelligence features let you discover the topics, people and conversations your target audience is engaged with, so you can speak more directly and authentically to them. The average article is shared half as often […] Read more

Product By Nick Taylor on April 10th 2018

Your Questions Answered: Instagram API Changes

Following the wider industry stories around improper use of user data taken from Facebook, there has been widespread news this week about Instagram’s sudden throttling of access to its API. We’ve had a number of questions come in about how Brandwatch is affected by this, so we thought we’d address them publicly, here on the […] Read more

Product By Amy Collins on April 3rd 2018

Introducing Explore + Entities: No-Nonsense Intelligence

Most product launches contain nonsense. “AI-Fuelled Social Insights Platform”. “Aggregated Real-Time Customer Experience Clouds”. These phrases sound grandiose but it’s difficult to determine what they mean, let alone what value they’d provide you. At Brandwatch we prefer clarity. No buzzwords, just clear descriptions. So, here are two product updates (minus buzzwords) which can make your work easier and […] Read more

Product By Phillip Agnew on March 20th 2018

Amy Collins on Data: Introducing Premium Sina Weibo Data Bundles

Following on from last week’s Facebook announcements, I’ve got another new data product to launch: Sina Weibo. Overview: Sina Weibo For the uninitiated, Sina Weibo is a huge Chinese social network. Weibo simply means “microblog” – so it’s closest western equivalent is probably Twitter:  503 million registered users (71% of total Chinese internet population) 340 […] Read more

Product By Amy Collins on December 13th 2017

Introducing: Vizia + Buzzsumo Trending Now

If an opportunity presents itself, you grasp it. Right? When BuzzSumo joined the Brandwatch family there was a lot of excitement and general fawning over how impressive the Buzzsumo platform was. But once the dust settled the Vizia team said to themselves, wouldn’t it be great to take some of BuzzSumo’s content expertise and bring […] Read more

Product By Emma Shanahan on December 12th 2017

Amy Collins on Data: 5 Exciting Announcements about our Facebook Data

Facebook data remains the most coveted data amongst our customer base and speaking to many of you, your thirst for it is unquenchable. In today’s Data Blog, I have a number of really exciting innovations to share on our Facebook data coverage. You may remember that I wrote a blog talking about how Facebook data […] Read more

Product By Amy Collins on November 29th 2017

Introducing Audience Benchmark Reports. Show How Well You Know Your Customers

With the largest influencer database of its kind, Audiences is the fastest way to discover the people that matter to you. Now you can understand who those people are and, more importantly, what makes them different. A successful social business knows how to speak directly to their customers. But how do you keep things personal […] Read more

Product By Nick Taylor on July 18th 2017

Find Your Logo In Any Image: Introducing Image Insights

You are missing thousands of images that contain your logo. 80% of the images online containing a brand’s logo don’t reference the brand name in the accompanying text. So without an image detection tool, you miss these images. That’s why we built Image Insights.  World-leading technology, independently benchmarked Recognize any logo in any setting 50% less spam […] Read more

Product By Phillip Agnew on June 28th 2017

Ten Questions on Facebook Data

Where has my data blog series been? Well it’s been a busy time of year for us and it’s been really exciting announcing so much new data at “Now You Know 2017” (our user conference in Denver). I’ve had a few people poke me to ask where I went, so now that the dust has […] Read more

Product By Amy Collins on June 23rd 2017

Vizia 2: Announcing New Google Integrations, and Extra Social Visualizations

When we launched Vizia 2 in March – just two months ago – we shared a vision that goes beyond visualizing social data. Vizia 2 is the best platform for telling engaging stories from data across a large organization. And it’s not just us that believe Vizia 2 is changing the way data is being […] Read more

Product By Will McInnes on May 31st 2017

Speed to Insights: New Features and Products Making Your Life Easier

It’s 10am. “Sorry to do this to you, Carly, but we have a pitch for this big brand owner at 2pm. Can you pull something together?  Have a look on social media and see what you can find out.” As a junior account exec, this is a sentence Carly is depressingly familiar with.   Where […] Read more

Product By Mark Rogers on May 17th 2017

Know Your Followers: Harness the Power of Community With Brandwatch Audiences

Brandwatch Audiences now lets you discover and study the followers of any Twitter account. If you’ve spent time and money building a loyal online following you want to know who they are. And not just the broad demographics but the real individuals at the heart of your community and the content and trends they care […] Read more

Product By Nick Taylor on April 20th 2017

Amy Collins on Data: Blogs and Instagram Update

This week’s blog will focus on the data coverage news from the Brandwatch Data teams: I’ve got news to share on global blog coverage and an Instagram engineering update. Global blog feed has gone live   I’m happy to be able to share that we just turned on a new data source which is a global feed of blogs […] Read more

Product By Amy Collins on March 29th 2017

Amy Collins on Data: AsiaPac News Coverage and Data Partnerships Roadmap

As you know, this blog series is to increase transparency about the ongoing work we’re doing in the Data team within Brandwatch. It’s not meant to act as big, glossy marketing, more to be the word on the ground as we gear up for the main marketing reveal. We’re going to be sharing the news as […] Read more

Product By Amy Collins on March 16th 2017