Introducing Brandwatch Consumer Research
By Giles PalmerSep 17
Everyday we use technology.
At work or at home we are only ever a few feet away from a gadget. But, the importance of it is lost on many of us.
We don’t consider how it can be used to improve the lives of others. We are all guilty of taking tech for granted.
The Tech4Good Awards shines a light on equipment that is being used to assist others.
The awards bring together charities, businesses and individuals who are harnessing the power of technology for good causes.
Last month we gathered together to celebrate their achievements and to hear the great work of all the finalists.
It was extremely hard for the judges to choose the winners of each category, it was clear that all of the finalists would be worthy of the award.
You can find a complete list of winners here!
Brandwatch was proud to sponsor the awards and assist in collation of the votes for the Tech4Good People’s award.
This category was comprised of all of the 23 finalists.
The winner was decided by votes from the website and social media activity measured by using Brandwatch Analytics.
We handed the award to UCanDoIT, an organisation of volunteers that provide training and skills to disabled people in the comfort of their own homes.
At the end of the awards the audience was asked to vote for the Winner of Winners. All of the finalists were asked to speak on stage about their organisation and the benefits that they bring.
A compelling story by the winners of the Accessibility Awards winner SpecialEffect saw them crowned the Winner of Winners.
SpecialEffects assists the disabled in playing a range of video games. It’s not just about having fun (although that’s an obvious plus) it means they can join in with their friends and mainstream culture.
What we gained from the event is a whole new perspective on how technology can be used to improve the lives of people all around the world.
Whether it is helping kids to understand politics or giving those in Africa proper eyecare, technology is certainly changing people’s lives for the better.