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Guide

CMO Guide: Championing the Customer Experience

Lead your customer experience transformation. Learn how Vizia 2 can help today’s CMO:

  • Create organizational buy-in
  • Dissolve barriers between data, teams and talent
  • Connect the data needed to map out superior customer journeys
  • Drive culture change to build a customer-obsessed business

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“By 2017, 89% of marketers expect customer experience to be their primary differentiator.” – Gartner

Customer experience has moved beyond a buzz-phrase and is now increasingly considered the number one priority of the CMO.

The stakes are high. CMOs who aren’t already investing in customer experience are at risk of being left behind.

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