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CMO Guide: Championing the Customer Experience

Lead your customer experience transformation. Learn how Vizia 2 can help today’s CMO:

  • Create organizational buy-in
  • Dissolve barriers between data, teams and talent
  • Connect the data needed to map out superior customer journeys
  • Drive culture change to build a customer-obsessed business

Fill out the form to get instant access.

“By 2017, 89% of marketers expect customer experience to be their primary differentiator.” – Gartner

Customer experience has moved beyond a buzz-phrase and is now increasingly considered the number one priority of the CMO.

The stakes are high. CMOs who aren’t already investing in customer experience are at risk of being left behind.


Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.