Five-Minute Guide to Competitive Intelligence
Worried your competitors are going to get the jump on you?
This five minute guide will take you through how to track your rivals, understand their audiences, and make sure newcomers don’t surprise you.
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In this guide, we analyze online conversations to show brands how to evaluate their competition by:
- Seeing who is dominating the conversation
- Measuring share of voice across different audience groups
- Understanding how audience affinities affect product choices
- Monitoring new entrants into the market