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Five-Minute Guide to Competitive Intelligence

Worried your competitors are going to get the jump on you?

This five minute guide will take you through how to track your rivals, understand their audiences, and make sure newcomers don’t surprise you.

Fill out the form to get instant access.

In this guide, we analyze online conversations to show brands how to evaluate their competition by:

  • Seeing who is dominating the conversation
  • Measuring share of voice across different audience groups
  • Understanding how audience affinities affect product choices
  • Monitoring new entrants into the market

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.