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B2B Industry Spotlight: Agriculture and Food Production

In the following report, we analyze the online conversation around 20 major agriculture businesses. Specifically, we uncover:

  • The Agriculture Social Index: ranking each brand according to several key metrics
  • How brands and audiences communicate online
  • Which Facebook posts resonate best with audiences
  • A deeper analysis of the Monsanto dilemma

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The agriculture industry employs roughly a billion people or one third of the working population, ranging from small farmers to employees of major multinational corporations. Needless to say, agriculture is an integral part of everyone’s daily lives.

As such, it is unsurprising that the industry has earned considerable attention online – people care about what they eat and how it was made.

Opinions on agriculture and the companies that influence the industry are widespread, presenting businesses with valuable opportunities to understand how the public feels about their brand, the industry and agriculture generally.


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