Luxury fashion consumers, now empowered by social media, play an increasingly influential role in shaping the public’s perceptions of brands. On Twitter, audiences account for over 99.63% of the conversation surrounding the luxury fashion brands analyzed.
Yet social media presents businesses with a valuable opportunity to understand their audiences and to leverage their .37% of conversation to steer the direction of their public image.
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In the following report, we analyze the online presence of 32 luxury fashion brands. The report includes:
- The Luxury Fashion Social Index, ranking 32 brands across five key criteria
- Analysis of the way fashion brands and audiences communicate and interact on social
- Research on the gender, professions and interests across luxury brands
- Analysis on conversations surrounding clothes, footwear, accessories and colors