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Social Insights on the Luxury Fashion Industry

In this luxury fashion report, we aim to understand the current online landscape, and analyze:

  • The luxury fashion social index
  • Luxury fashion audiences
  • Trends in luxury fashion

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Luxury fashion consumers, now empowered by social media, play an increasingly influential role in shaping the public’s perceptions of brands. On Twitter, audiences account for over 99.63% of the conversation surrounding the luxury fashion brands analyzed.

Yet social media presents businesses with a valuable opportunity to understand their audiences and to leverage their .37% of conversation to steer the direction of their public image.


Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.