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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

20 Top Social Media Monitoring Tools

Marketing

By Ksenia NewtonNov 8 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence; using all these insights to know your customers better...

blog article

The Top 15 Social Media Management Tools

Marketing

By Ruxandra MindrutaAug 21 2023

Regardless of their organization’s size, social media management has become one of the core focuses for marketers and community managers. Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and bene...

blog article

4 Ways to Measure and Track Brand Awareness

Marketing

By Kit SmithOct 25 2023

...ent rather than watching it slip by on their news feed. What should you be measuring against? Benchmark In order to track changes in brand awareness you need to benchmark against your baseline metrics, looking at a long enough time period to spot any natural peaks and troughs, as well as any anomalie...

blog article

50 Incredible Instagram Statistics

Marketing

By Kit SmithJan 20 2019

Believe it or not, people took photos before Instagram. People even shared photos before Instagram. With its snazzy filters and easy sharing options, soon we were all addicted to posting our holiday hot dog legs and hipster food snaps. With many millions now using the app every day, there is no shor...

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Guide

CMO Guide: Championing the Customer Experience

Lead your customer experience transformation. Learn how Vizia 2 can help today’s CMO: Create organizational buy-in Dissolve barriers between data, teams and talent Connect the data needed to map out superior customer journeys Drive culture change to build a customer-obsessed business “By 2017, 89% o...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.