[Guide] The Social Media Management Maturity Model
Read the practical framework for leveling up your social media team.
Get the guide
Read the practical framework for leveling up your social media team.
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By Hannah TregearJul 5 2013
...ions stood out: price, colour protection, sensory feedback and product messaging. Within each theme we looked at topics of conversation in relation to that theme, where online conversation was taking place and which colour care shampoo brands were associated with that theme of conversation. Want to k...
By AJ WilcoxMar 31 2014
...of click-throughs, is vital to proving that your brand is visible on social media. Click-through rate, simply stated, is the ratio of how often people who see your ad, keyword, or brand on a particular site actually click and follow it. Or in a simple formula, CTR = Clicks ÷ Views (or Impressions)....
By Dennis WakabayashiJan 4 2017
...X value is related to the digital maturity of the brand and/or CMO Whether we’re talking about Unicorns, Left and Right Brainers, or simply modern marketers, it all comes down to the level of digital maturity a person, organization, brand or CMO has to work with. In general, aspiring digital maturity...
By Mel CarsonDec 15 2015
...your content This is a content marketing tip for brands but there is no reason why your personal brand can’t be helped by ensuring your writing gets the very best return on investment. If you’re writing a blog post or a white paper, make sure you add elements to SlideShare or create a short video to...
By Dinah AlobeidMar 29 2017
...cept of being customer-obsessed. Much like bakery brand Grupo Bimbo does. The company’s Marinela brand of Gansito snack cakes benefited hugely in reputation and sales thanks to constantly streaming in the voice of the customer in their in-house agency center of excellence. When insight from data is h...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
