Read the practical framework for leveling up your social media team.
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...dia universe, images can be about just any topic. Marketing teams that want to gain understanding of their audiences benefit greatly from analyzing their visual language. In this guide, we analyzed online conversations to help marketing teams understand how to use image analytics using specific examp...
Listening to your customers is massively important and can't be underestimated. We explain how finding your customer's voice helps with everything from improving products to spotting a crisis before it happens. It all comes down to effective social listening and analysis. Read our free guide now to...
By Steve RichardsJan 31 2013
The endlessly analysed and much-admired Red Bull Stratos campaign in late 2012, ultimately, centered on one, gut-churning and captivating image. The picture of Felix Baumgartner leaping from space to earth affected everyone that saw it. That was the central moment of the campaign; the image that wou...
By Emily SmithApr 5 2023
...Stay ahead of the competition....
By Nick TaylorMay 13 2014
Twitter started rolling out its much anticipated ‘mute’ function today. It will be available to all users within the next few weeks. Is this going to spell disaster for brands on the network? Only the ones publishing bad content. What does it do? By clicking on the ‘more’ option of any tweet or on t...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.