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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

How B2B Brands Can Benefit from Social Listening

Marketing

By Ksenia NewtonFeb 23

...s the ability to get the kind of quick, voluntary feedback they require to stay agile. This can be especially helpful for businesses that do not have big budgets for research and development. Identifying what people like – or don’t – about your product will help you understand how to better satisfy c...

blog article

60 Incredible and Interesting Twitter Stats and Statistics

Marketing

By Kit SmithJan 2 2020

Ever since the first Tweet was sent, Twitter has been clocking up some impressive numbers. There is a library’s worth of Twitter stats, facts and figures out there on the internet, so we’ve collected the very best for your reading pleasure. Whether you’re looking for some stimulating reading with yo...

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Report

Masculinity and Misogyny in the Digital Age

...essed across social media. We analyzed 19 million public tweets over a 4 year period to explore the current climate of misogyny and constructs of masculinity as expressed across social media. Download this report to discover: 30% of behavior related conversation discussed crying as non-masculine 52%...

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Guide

The Vizia Platform: Bringing Insights to Light

Bringing Insights to Light reveals how the Vizia 2 platform faciliates insights communication Monster, Kohler, Ogilvy and Mindshare. Specifically, we discuss how Vizia helps businesses: Deliver the right insights to the right people Align a team’s knowledge base Make quicker data-backed decisions Si...

blog article

Brand Health: What is It and How to Measure It

Marketing

By Ksenia NewtonDec 15 2023

...re details on how people see your brand. Customer Feedback Similar to focus groups and surveys, conducting regular interviews with your customers can give great insight into brand health. For example, you can see whether their view of your brand has changed over time, why they chose you over your com...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.