Sentiment analysis gives you an overview of the wider public opinion behind certain topics.

The applications of sentiment analysis are broad and powerful. You can use sentiment analysis to:

  • Detect shifts in consumer attitudes towards your brand.
  • Listen to positive and negative feedback about your products.
  • Highlight customer service problems.
  • Compare your brand perception against your competitors.
  • Stay alert to potential crises.

Our technology

At Brandwatch, we are proud to have our sentiment analysis work done in-house. Our team of experts dedicate a great deal of time and resource into researching and refining our methods of classification.

Our sentiment analysis uses a library of hundreds of rules to define whether a mention is positive or negative in tone.

Ready to see more?

See Brandwatch Analytics in action by booking a hassle-free demo.

If you have any questions about our features, please get in touch.