[Guide] The Social Media Management Maturity Model
Is your organization optimizing its potential on social?
Read the guide
Is your organization optimizing its potential on social?
627 items found for product update
...voice of your customers....
By Glenn WhiteMar 14 2014
...t should evoke an emotion, feeling or idea Your product name should tie back into what your product is, what the feeling you want people to have when experiencing your product is, and/or what idea are you trying to get across. It should be emotive and inspiring. Our own product naming troubles Le...
By Joel WindelsNov 28 2011
...ntions in that query that also include particular products, then track them and compare against each other over time. In this example below, we are examining Ben & Jerry’s, an ice cream manufacturer. We have opted to search for all future mentions including either ‘phish’ or ‘fish’ (to account for mi...
By Joel WindelsJul 3 2012
...y selecting the most frequent bloggers about your product or collating the highest Kred-scoring tweeters into a single group, a potent range of options become available. Use your imagination! The sky’s the limit! For a more detailed document of how to use this suite of new features, take a peek at th...
By Jasmine JaumeMar 11 2013
...Twitter can impact future marketing campaigns or product development. Campaign managers can also use the top hashtags table to see how well promotional or official hashtags are being picked up and used, and also understand which other hashtags are used alongside, or instead of, them. If unexpected o...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
