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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

Unpicking the Audience for Alien: Covenant

Online Trends

By Gemma JoyceMay 18 2017

...reate their very own “Walter” (built to serve) at www.meetwalter.com. This level of personalization is rarely seen – viewers of the UK’s Channel 4 on demand service were actually called out by name in the terrifying Alien: Covenant ad. It’s certainly proof that this Alien movie has adapted to technol...

blog article

AR Data: Which Brands Are Storming Ahead When it Comes to AR?

Online Trends

By Gemma JoyceOct 27 2017

...the comfort of the consumer’s own couch. https://www.youtube.com/watch?time_continue=57&v=UudV1VdFtuQ Novelty fizzles Right now, there seems to be a real excitement around AR among consumers and the popularity of IKEA’s Place app is a good example of how new technology can be used to engage people w...

blog article

“That’s so Black Mirror”: How the Name of a TV Show Became an Everyday Expression

Online Trends

By Gemma JoyceFeb 21 2017

...r.com/apexjason/status/752867320117268480 https://www.instagram.com/p/BHyqXPPAXJo/ https://twitter.com/LimitedPaper/status/752174136345047040 A reference point and a warning “Black Mirror” is a rare but fascinating example of a TV show name turned into a commonly used comparative phrase, that can be...

blog article

How to Post a Slideshow to Instagram & What People Think of the Latest Update

Online Trends

By Gemma JoyceFeb 24 2017

...eck out this post from NBA as an example. https://www.instagram.com/p/BQ1S9o3gyvR/ Media outlets are likely to lead the way with this – take a look at what Vanity Fair have been up to. https://www.instagram.com/p/BQ3qgofA5-_/?taken-by=vanityfair Here’s another example of powerful storytelling from @C...

blog article

My Worst Habit is…: The Sweet, Gross and Dangerous Habits Tweeters Can’t Break

Online Trends

By Gemma JoyceSep 20 2016

...ke YouTube videos or Netflix shows by reading the comments and descriptions. https://twitter.com/CaseyBadenhop/statuses/740355935101669376 13. Shopping Whether it’s the result of anger, boredom or a bottle of wine, shopping has become a bad habit according to some tweeters. https://twitter.com/sadiem...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.