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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

Is CrossFit Losing Its Edge?

Online Trends

By Srividya KalyanaramanAug 28 2018

...What social media analytics can tell us about one of America’s newest exercise darlings....

blog article

Super Bowl Commercials: Which Brands Got Bang For Their Buck?

Marketing

By Phill AgnewFeb 3 2015

...at bombed The average cost per mention for the 24 brands we analyzed was $1,971. Five brands paid above this average with their ads. Here’s where they went wrong: TurboTax and their commercial took viewers back to the Boston Tea Party to promote its free state tax filing. It was neither funny or exci...

blog article

21 PR Tools and Resources

Marketing

By Kit SmithJan 7 2018

...rs. Tools for checking media coverage & reporting Brandwatch Brandwatch allows you to track mentions of your brand across 85+ million sites. You can highlight the most impactful mentions – for sites with Mozrank and for individuals with the Brandwatch Influence Score. All mentions are categorized by...

blog article

Consumer Insights for the Consumer Packaged Goods Industry

Marketing

By Kit SmithAug 26 2016

...button=”GET THE REPORT” title= “Where now for CPG brands?” image=”https://www.brandwatch.com/wp-content/uploads/2016/11/Thumb_Large.png”]Discover how the CPG industry can compete against eroding brand loyalty.[/bw_banner_cta] Trends might not just be restricted to products, however. E-commerce has th...

blog article

What Google My Business Means for Your Brand: 6 Key Changes

Marketing

By Jessica EdmondsonJul 14 2014

...e you a deep look into just into how visible your brand is on Google+, how engaged your followers are with your brand, and your follower demographics. Combine that with AdWords Express, a feature that helps business owners see who is finding their site, how they’re getting there and what they’re clic...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.