[Guide] The Social Media Management Maturity Model
Read the practical framework for leveling up your social media team.
Get the guide
Read the practical framework for leveling up your social media team.
500 items found for brand
By Will McInnesJan 28 2019
...Brandwatch CMO Will McInnes takes you through three gaps between industry trends and marketing team behaviors that must be connected heading into 2019....
By Gemma JoyceApr 16 2018
...and premises. Reach This might be obvious for any brand, but there’s no reason that food and beverage brands can’t excel at reaching enormous audiences on social and improving their reach and presence of mind among consumers despite already being a household name. Wendy’s in the US, for example, was...
By Joel WindelsJul 17 2012
...the full 2012 Customer Service Index, click here. Brandwatch analysed 40 leading brands in a bid to spot the ‘heroes and villains’ of 2012. 12 months on from the previous report there are some interesting changes to the customer service arena. John Lewis, which managed a top 5 place in the 2011 editi...
By Jasmine JaumeSep 27 2012
...in: Researching brands: Searches about a specific brand should always be compared and contrasted to competitors or similar brands, in order to see the data in context. For example, the number of mentions of a brand is, generally, useless without knowing how it measures up to similar brands/products....
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
