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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

Brandwatch Predicts The Winner Of Britain’s Got Talent

Online Trends

By Dominick SoarJun 3 2011

In the world of Social Media Monitoring, people often make the mistake of blindly assuming that buzz means business. While it’s often true that the size of a brand correlates with the amount of online mentions it gets, there’s typically a lot more to it than that. However, what about when it comes t...

blog article

The Fox News Twitter Hack

Marketing

By Dominick SoarJul 7 2011

...sial host of O’Reilly Factor. I used Social Media Monitoring Tool, Brandwatch, to look at how quickly an incident like this can spread on Twitter and then into other networks. In the four days in lead up to the hack the phrase “foxnewspolitics” or “Fox News Politics had only 5 mentions. This very low...

blog article

Product Update: New Top Tweeters Component

News

By Fabrice RetkowskyAug 22 2011

...t’s good or bad, so you can see who you should be monitoring more closely, what they’re saying and who you should be connecting with. In the Controls, you can adjust the filters in various ways – view only your top negative Tweeters, choose how many you want to see in your list, select only Tweeters...

blog article

Brandwatch Enters the US Market

Marketing

By Giles PalmerOct 11 2011

...an history in delivering world-class social media monitoring and analysis projects it’s clear to us that there’s a need for a tool like Brandwatch to enter the US market. We’re very excited about the challenge to come and look forward to working closely with our current US clients and establishing ma...

blog article

8 Celebrity Twitter Malfunctions

Online Trends

By Dominick SoarNov 9 2011

...e and gets across. They can even use social media monitoring tools like the one offered by Brandwatch to assess the position of their brand/client in the market place – finding out what people are saying about their famous employee on the internet and acting accordingly. And then their client goes an...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.