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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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685 items found for online buzz

blog article

How to Harness Brand Loyalty to Win New Customers

Marketing

By Kit SmithJun 20 2016

...h the topics and values matter to your customers. Online clothing company ASOS has used this approach. By focusing on people who are regular customers, they looked at the topics talked about that didn’t involve ASOS. They then segmented further, understanding the gender, profession, and geographical...

blog article

Eurovision 2018 Data: Everything You Could Possibly Want to Know

Online Trends

By Gemma JoyceMay 12 2018

...ses and hashtags across public social media posts online. We searched within English language conversations. All of these results are measured from the beginning of the Eurovision broadcast to the end of the final song (Italy) unless stated otherwise. Top line stats There were 1,353,393 mentions of E...

blog article

Case Study: How The Guardian Uses Social Data at Its Core

Marketing

By Hannah TregearMay 10 2016

...at the Press Awards in March 2016. The Guardian’s online reporting as the Paris terror attacks unfolded, as well as coverage of the effects of climate change on the Mekong river were among the pieces recognised at the award ceremony. Election fever The United Kingdom’s general elections in 2015 would...

blog article

What Do People Really Think of Delivery Drones?

Online Trends

By Gemma JoyceJun 30 2017

...he inaccessible accessible, and while much of the online conversation focuses on mundane and often trivial use cases like delivering takeaway food to city dwellers who don’t feel like leaving their home, a lot of the hype surrounds deliveries of goods that can’t be done easily by traditional means. J...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.