Read the practical framework for leveling up your social media team.
519 items found for public relations
By Ksenia NewtonDec 15 2023
There are various definitions of brand health. Each includes a collection of metrics and approaches, but they all lead to the same thing. Brand health is essentially measured by how effective your brand is in helping you to achieve your aims. That effectiveness can be measured in a number of ways, s...
By Gemma JoyceJan 30 2020
...]We found the top 100 brands delivering the best customer experiences. How do you compare?[/bw_banner_cta] We analyzed 200 million public social media conversations about 600+ brands to find out which offer best-in-class customer experience....
...Learn how Metia doubled their ROI from lead generation with Brandwatch Audiences....
This guide outlines seven key steps to handling crisis management successfully. Discover: How to stay ahead of potential PR crises Quick tips on how to turn online negativity into a reputation boost How American Airlines protects its brand reputation Crisis management lessons from global brands such...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.