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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

Be Careful What You Tweet

Marketing

By Joel WindelsFeb 17 2012

...about tragic events in the recent past or making comments that seem to suggest you think those events were positive things. Stay away from jokes about 9/11, the shootings in Arizona in 2011, or any event that had some terrorist involvement. Pretend bomb threats. Even if the threat isn’t taken seriou...

blog article

4 Great Reasons To Use Social Media For Your Business

Marketing

By Joel WindelsFeb 21 2012

...Social media gives you a platform to get these recommendations organically. One way to get more people talking about your business is to run promotions that people will want to share. A contest giving away a free item to people who “like” your Facebook page or Tweet about your promotion will draw at...

blog article

How Important is YOUR Reputation?

Marketing

By Tom PowellMar 23 2012

...n names associated with your name (e.g. JoeBloggs.com) that may be registered before you obtain them. These can often be filled with misleading information, or more likely just advertisements for a competitor’s benefit. Social profile hijacking – This is when an imposter registers your profiles on so...

blog article

Oversharing on Social Media: Will We Never Learn?

Marketing

By Jasmine JaumeJul 24 2012

...que chain Francesca, was fired due to ‘improperly communicated company information through social media’. This was due to a number of tweets and Facebook posts in which Morphis boasted about his successes at work, such as this tweet: “Board meeting. Good numbers=Happy Board”, six days before the comp...

blog article

Mommy Bloggers and the Four Percent

Marketing

By Anna BauerAug 9 2012

...adopters of online platforms like WordPress, Blog.com and Blogger. Additionally, being well versed in HTML and SEO skills, sites like Skill Crush amplify the power of learning new tech skills and encourage women to be confident in tackling the online world. Martha Stewart spoke at the conference too,...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.