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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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Case Study

Base Beauty

...Discover how Base Beauty leveraged social data to drive business growth...

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Case Study

Thrasio

...Streamlining customer engagement: How Brandwatch helped Thrasio enhance customer experience...

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Guide

Social Listening in Practice: Competitive Intelligence

...nt locations and demographics Develop competitive products Refine product positioning and marketing messages Identify customers who are thinking of switching to a competitor, and vice versa Forecast sales projections across your market What do our customers think about our competitors? Why do people...

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Guide

The Vizia Platform: Bringing Insights to Light

Bringing Insights to Light reveals how the Vizia 2 platform faciliates insights communication Monster, Kohler, Ogilvy and Mindshare. Specifically, we discuss how Vizia helps businesses: Deliver the right insights to the right people Align a team’s knowledge base Make quicker data-backed decisions Si...

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Guide

Using Social Data to Improve ROI

A strong ROI is what makes our campaigns valuable. Finding ways to improve it is always important. Learn how social data can increase your ROI. In 2018 marketers need to focus on ROI. Finding ways to build and improve it will be increasingly important. This guide will help to do that by looking at s...

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Guide

Real-time Marketing and the Dynamic Customer Experience

Make a difference to the bottom line by providing real value at the right time, across the customer journey. Make real-time work for you. Dynamic customer experience and real-time marketing will be the answer to many marketers questions in 2018. Get a head start by downloading our guide. Understand...

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Guide

6 ways to transform your marketing with integrated data

...In this guide, we explore the value of an integrated marketing data approach and look at the ways you can use it to drive your marketing. Get a coherent view of your customer journey Protect yourself from danger Make smarter investments with time and money...

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Guide

The Guide to Smarter Reporting for Agencies

Overcome common agency pain points and save time with live data reports that give you metrics on exactly who has engaged with your work. Impress clients Close the feedback loop Drive accountability Optimize content Strengthen relationships Create time efficiencies Stop wasting time on time-consuming...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.