Read the practical framework for leveling up your social media team.
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...In this guide we look at the three steps your brand needs in place to succeed in an increasingly competitive playing field....
Technology has changed the way consumers manage their money. In this report, you’ll find out what can be learned by analyzing conversations around: The rise of blockchain and cryptocurrencies Mobile banking offerings in the Asia-Pacific region Trends in personal finance Analyzing consumer conversati...
Some things are better together. Including data. Learn how to drive greater insight and opportunity with a 360-degree approach. See integrated marketing in action: Social + Sales Social + Search Social + TV Data Social + Web Analytics Some things are better together. Learn how to drive greater insig...
...s marketers need to know about to prepare for the coming year. In this guide, we cover: Customers – how purchase behavior is being shaped by ethics and a disrupted customer journey Brands – the importance of investing in values and crisis management strategies Tools from across the martech and intell...
...There are so many ways to measure the success of a marketing campaign, from the very beginnings, through to the ongoing iteration and the end-of-campaign reporting. In this guide, we'll take you through seven ways marketers can employ online consumer insights to measure campaign performance....
...stions like: How do I increase the rating average for my product? What product features do customers want? How do our product reviews compare to competitor product reviews? 12 game-changing insights you can discover in minutes using Brandwatch Reviews...
How do you build a 🔥 emoji marketing strategy? This free guide will show you how emojis are more relevant than ever in pop culture, and how you can use them to stand out on social media. Why do you need emojis? How can you incorporate them into your marketing materials? Read on for emoji marketing...
...and action the answers to: How does one audience compare to those of other brands in an industry? What kind of content does an audience share? What kind of influencers does an audience really engage with? What kind of causes does an audience care about? What can PR, content, and influencer manager...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.