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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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702 items found for online buzz

blog article

React: The Dogs on Social Who are More Famous Than You’ll Ever Be

Online Trends

By Cara SherrattAug 12 2015

...urning this dog into a huge topic of conversation online. We now pronounce you, pug and pug. http://t.co/JdLNk6i6YP pic.twitter.com/4RwDX1LE4y — notonthehighstreet (@notonthehighst) July 30, 2015 Those squashed little faces are a talking point, no matter who you are. Dogs can be social superstars, to...

blog article

Social Media Crisis Management: How to Respond to a Social Crisis

Marketing

By Kit SmithFeb 10 2016

...they do so in front of an audience. Managing your online reputation through social media should, for the most part, increase brand awareness, drive customer engagement, assist product development, and ultimately drive sales, among various other positive outcomes. Brands should have a plan in place to...

blog article

Case Study: How Jack in the Box Identify Influencers in a Fiercely Competitive Market

Marketing

By Hannah TregearOct 6 2016

...ressed by a person about a particular topic in an online mention. Jack in the Box used sentiment analysis within the Brandwatch Analytics dashboards to understand the reactions to its brand and campaigns over the months of February and March 2016. The organization was able to track the effect its Sup...

blog article

Frappuccino Happy Hour: Starbucks’ Mystical Flavor Influx Muted Its Midnight Mint Mocha

Marketing

By Kellan TerryMay 5 2017

...e Dragon Frappuccino only registered around 5,600 online mentions, and the Mermaid Frappuccino saw even fewer at 4,800. These drinks may have been an attempt to capitalize off of the massive social reception of the Unicorn Frappuccino, and their conception made in jest. However, the very real Midnigh...

blog article

React: Social’s Mixed Reaction to the 6th Democratic Debate

Online Trends

By Emma ShanahanFeb 12 2016

...ct) February 12, 2016 Social is not impressed The online audience did not seem overly impressed with what the presidential hopefuls had to say, seeing as at one point during the debate Clinton was trending negatively (37% positive) in terms of social sentiment while Sanders hovered around 50/50 score...

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.