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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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We Analyzed 100 Million Images Shared Online. Here are 6 Things we Learned

Marketing

By Phill AgnewNov 7 2017

...efutable.” [bw_banner_cta type=1 url=”https://www.brandwatch.com/reports/brand-visibility-report/” button=”GET THE REPORT” title= “Discover the most visible brands online” image=”https://www.brandwatch.com/wp-content/uploads/2017/10/Press-Release-Thumbnail-XL.png”] Download the free report.[/bw_banne...

blog article

A Guide to Optimizing Your Brand’s Google+ Page: 3 Top Tips

Uncategorized

By Jessica EdmondsonNov 8 2013

...and if you play your cards right on Google+, your brand should see a big uptick in traffic and conversions. The two main steps: Complete your Google+ business page. I know, I know, it’s a little laborious, but it’s important that you really flesh out every aspect of your business page for the sake of...

blog article

What Google My Business Means for Your Brand: 6 Key Changes

Marketing

By Jessica EdmondsonJul 14 2014

...e you a deep look into just into how visible your brand is on Google+, how engaged your followers are with your brand, and your follower demographics. Combine that with AdWords Express, a feature that helps business owners see who is finding their site, how they’re getting there and what they’re clic...

blog article

The Top Digital Marketing Trends Marketers Should Look Out for in 2024

Marketing

By Michaela VoglNov 30 2023

...  What trends will shape the digital marketing landscape in 2024? Read the blog and discover the biggest digital marketing trends backed by data....

blog article

Super Bowl Commercials: Which Brands Got Bang For Their Buck?

Marketing

By Phill AgnewFeb 3 2015

...at bombed The average cost per mention for the 24 brands we analyzed was $1,971. Five brands paid above this average with their ads. Here’s where they went wrong: TurboTax and their commercial took viewers back to the Boston Tea Party to promote its free state tax filing. It was neither funny or exci...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.