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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

5 Cool Moments From NYK London 2019

News

By Gemma JoyceNov 12 2019

...Got FOMO? You should. Here are some of the things you missed at NYK London today that will make you feel even worse....

blog article

Streaming Wars: The Most Common Customer Pain Points

Online Trends

By Michaela VoglApr 11

...Unhappy customers can quickly become churned customers. What are consumers' pain points with video-on-demand streaming services? We looked at the online data....

blog article

50 Incredible Instagram Statistics

Marketing

By Kit SmithJan 20 2019

...side China, almost 50% of Instagram users conduct product research on social media. Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. Over a third of Instagram users have used their mobile to purchase a product onli...

blog article

10 Powerful Ecommerce Marketing Trends for the Future

Marketing

By Kinjal AdesharaMar 3 2014

...are yet to take off in a big way, many more such products are set to enter the market in the future. If such devices become widely popular, we can expect retailers as well as ecommerce stores to shower discounts, promotions, offers and updates to their customers through wearable devices. 4. Rise of...

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Guide

The evolution of the customer journey

In this guide, we look at how brands can navigate the increasingly fragmented customer journey in order to reach people at the right time and drive the customer experience forward. The average consumer is exposed to over 10,000 marketing messages a day—how do you break through the noise and create u...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.