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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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Ask an Analyst: Five Ways You Can Make Brandwatch Audiences Yours

Marketing

By Ben EllisOct 4 2016

..., or from people creating parody accounts of your brand or brand execs, like the most followed parody account for Apple’s Chief Design Officer Jony Ive, @JonyIveParody. Companies are often unaware of these accounts until it’s too late. So, how do you track them down before they start doing any damage...

blog article

Interview: How and Why Finance Brands are Reaching Millennials

Marketing

By Joel WindelsFeb 22 2016

...has been Strategy Planner for one huge financial brand’s media sub-brand for the past year, since switching from BBC Worldwide in early 2015. Louis reveals that reaching new audiences is a core part of the strategy at the moment. “Finance and millennials, you ordinarily wouldn’t put them together, w...

blog article

What’s The Secret? A Guide to Understanding Influencer Marketing

Marketing

By Ruxandra MindrutaAug 3 2016

...sfied customers or just people who aspire to your brand. Some brand advocates may even be your employees! They love your products/services talk about you on social positively on a regular basis and are happy to recommend you to their peers. Advocates don’t necessarily have large volumes of followers...

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Guide

The Complete Guide to Reddit Data

...w to use Reddit data for the following use cases: Brand tracking Competitor benchmarking Crisis tracking Product feedback and service reviews Customer journey analysis As well as tips for engaging with audiences on Reddit, getting posts to the front page, and general tips and tricks. Practical tips f...

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Report

The 2018 Brand Visibility Report

...each brand is photographed online 📸 Most visible brands by location 🌏 Which brands are pictured most by influencers 💅 The sentiment attached to each brand’s images 😄😡 And the 100 most visible brands online 🤓 250 million images 100 brands ranked 20 unique insights 1 definitive report on brand visibil...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.