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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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New Guide: Thoughts On Crafting a Brand Identity

Marketing

By James LovejoyAug 9 2016

...ger brand. [bw_banner_cta type=1 url=”https://www.brandwatch.com/brand-identity/” button=”GET THE GUIDE” title= “Crafting a Brand Identity” image=”https://www.brandwatch.com/wp-content/uploads/2016/08/Thumb.png”] Download the guide to learn more.[/bw_banner_cta] A brand’s reputation can be its most v...

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2022 Digital Marketing Trends

Nobody could have predicted the events of the past two years. But as we slowly emerge out of the pandemic, it is apparent that there’s been a radical shift in the way companies do business. As we transition into 2022, the main goals of every business should be to understand shifting consumer needs a...

blog article

Sentiment vs. Visibility: Which Matters to Your Social Strategy?

Marketing

By Alex JonesAug 8 2017

...or most industries, we actually saw the volume of brand visibility and the brand’s sentiment align neatly. The most visible organizations in these sectors are well-liked, well-known, and are typically all around leaders in their sphere. This looks like NASA in the public sector, the Golden State Warr...

blog article

What is Brand Loyalty and How Can Companies Build it?

Marketing

By Sabrina DorronsoroJul 1 2021

...Brand loyalty is a coveted trophy for brands of all sizes. Customers develop these connections to brands when they can trust the product, rely on the brand, and engage with the business. Let’s dig a little deeper....

blog article

Brand Monitoring Explained: Tips and Tools

Marketing

By Josh BoydMay 10 2018

...rack Obviously you want to track mentions of your brand for brand monitoring, but there are other areas to consider as well. People won’t always talk directly about you and general industry talk can have a secondary effect on your business. So, here are a few main things to track: Brand and product m...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.