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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

The Essential Guide to Social Media Management

Uncategorized

By Ksenia NewtonJul 5 2023

...  We’ll explain social media management and why it's important, and we’ll show you how to effectively manage your brand’s social media presence and campaigns....

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Guide

The Essential Instagram Marketing Guide

...tively leverage Instagram to its full potential. In this guide, we'll cover all the bases to guide you toward successfully integrating Instagram into your brand's marketing efforts. In this guide, we'll cover all the bases to guide you toward successfully integrating Instagram into your brand's marke...

blog article

The Essential Guide to Online Reputation Management

Marketing

By Emily SmithOct 31 2023

...Here’s everything you need to know about managing your brand’s reputation online....

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Guide

Understanding your audience to inform your CSR approach

Corporate social responsibility (CSR), can be a brand’s best or worst friend. Success depends on creating initiatives that inspire customers, prospects, and employees. Read our six step guide to creating a scalable strategy that: Makes a genuine impact Improves relationships with customers Drives em...

blog article

Interview: Alicia Russell on Measuring Real Influence

Marketing

By Ruxandra MindrutaApr 28 2017

...ts to gain brand exposure and increase sales; B2B brands not so much. B2B brands looking to engage with influencers of a higher status may find that the price tag that comes with it is not cost effective. The focus for B2B brands should be on micro influencers; influencers that have a lower, higher q...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.