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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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Marketing: Understanding Brand Perception Using Social Listening

Marketing

By Natalie MeehanMar 12 2015

...ll help you grasp widely held perceptions of your brand. What is your brand’s share of voice compared to competitors? Does your share of voice vary over time/ across regions/different types of social media? Which of your products is most talked about? What is the overall sentiment towards your brand?...

blog article

23 Tips to Increase Instagram Engagement

Marketing

By BrandwatchMar 18 2022

...Wondering how to improve your Instagram strategy and increase your engagement? These 23 tips are all you need....

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Guide

Five Ways Private Equity Firms Can Leverage Social Listening

When it comes to due diligence, there are several areas where social listening can be used to help your firm gather valuable insights to feed into your investigation process. Read this guide and discover how your firm can use social listening to increase confidence in your investment recommendations...

blog article

Ask an Expert: 8 Tips For Building Brand Loyalty

Marketing

By Kit SmithOct 19 2016

...eing your customer. Promote your values Does your brand have brand values? Loyalty is about an emotional connection, so if your brand stands for something and that connects with people, they are more likely to stick with you. As Seth Godin has stated, a brand is “a set of expectations, memories, stor...

blog article

The 7 Step Guide to Performing a Brand Audit

Marketing

By Kit SmithApr 19 2016

...ng an audit can be a valuable exercise. What is a brand audit? A brand audit is a detailed analysis that shows how your brand is currently performing compared to its stated goals, and then to look at the wider landscape to check how that performance positions you in the market. The methodology will t...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.