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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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Case Study

Sparkassen-Finanzgruppe

...uppe needed a flexible and adaptable social media monitoring solution to address their diverse branches and dynamic needs. This case study covers the challenges, obstacles and results Sparkassen faced in implementing a single platform to achieve its goals. The Sparkassen-Finanzgruppe consists of over...

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Guide

Social Listening in Practice: Product Development

...dback Competitor Product Analysis Product Release Monitoring Audience Analyses Great innovations can come from anyone – just make sure you're listening. This guide explores: Social Media as an Idea Generator Aggregate Product Feedback Competitor Product Analysis Product Release Monitoring Audience An...

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Report

The Emoji Report 2017

We spent two years analyzing 6 billion emojis shared on Twitter to find: How Trump caused the use of 😡 emojis to grow by 22% The most negative countries and cities in the world 🌍 Brands and industries that generate the most anger 😤 Why the use of sad emojis grew by 100% last year 😢 The most popular...

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Case Study

American Airlines

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Guide

A step-by-step guide to expert crisis management

This guide outlines seven key steps to handling crisis management successfully. Discover: How to stay ahead of potential PR crises Quick tips on how to turn online negativity into a reputation boost How American Airlines protects its brand reputation Crisis management lessons from global brands such...

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Report

The 2018 Brand Visibility Report

We spent four months analyzing 250 million images shared online to find: How often each brand is photographed online 📸 Most visible brands by location 🌏 Which brands are pictured most by influencers 💅 The sentiment attached to each brand’s images 😄😡 And the 100 most visible brands online 🤓 250 milli...

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Guide

Using Social Intelligence to Create Authentic Content

...Learn how audience intelligence can power data-driven content strategy, to reach and resonate with the right people....

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Case Study

RF|Binder

...6 innovative ways RF|Binder uses data from Brandwatch...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.