Sparkassen-Finanzgruppe needed a flexible and adaptable social media monitoring solution to address their diverse branches and dynamic needs. This case study covers the challenges, obstacles and results Sparkassen faced in implementing a single platform to achieve its goals.
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The Sparkassen-Finanzgruppe consists of over 350 locally managed and decentralized banks, 15,300 branches and offices, and 245,000 employees.
With so many moving parts, Sparkassen needed a social media monitoring tool that could provide robust yet relevant data to each of its branches.