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Case Study


Sparkassen-Finanzgruppe needed a flexible and adaptable social media monitoring solution to address their diverse branches and dynamic needs. This case study covers the challenges, obstacles and results Sparkassen faced in implementing a single platform to achieve its goals.

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The Sparkassen-Finanzgruppe consists of over 350 locally managed and decentralized banks, 15,300 branches and offices, and 245,000 employees.

With so many moving parts, Sparkassen needed a social media monitoring tool that could provide robust yet relevant data to each of its branches.


Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.