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Here you'll find our series of eBooks focused on giving you the tools to get the most out of social media.

Whether you want to improve your online customer service, generate leads or prove your social media ROI, we hope these guides will prove an invaluable source on your path to becoming a truly social business.

eBook 5: Take the Lead: Social Media Lead Generation

April 20th, 2012. Posted by
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In 2011, nearly 70% of marketers said they had generated leads through social media – the questions are no longer about whether social media can generate leads, but about how many, and how best to achieve this. »


eBook 4: Converse and Convert: Using Social Media to Engage Your Target Audience

April 2nd, 2012. Posted by
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Global investment in social media marketing is accelerating rapidly: in 2011, 81% of companies stated that their marketing departments are responsible for leading social media efforts. »


eBook 3: Prepare to Respond: A Guide to Customer Service on Social Media

March 15th, 2012. Posted by
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With social media firmly established as the most popular web activity amongst mainstream users, consumers now make their purchasing decisions in a dramatically different way to how they did just a few years ago.
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eBook 2: Uncovering the Gems: Market Research with Social Media Monitoring

February 29th, 2012. Posted by
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Wouldn’t you love to hear what people say about your brand to friends and colleagues, at work, at home, in social settings? Social media monitoring sheds light on the online equivalents of these previously hidden discussions to help you find out what people really think.
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