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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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Guide

Vizia: Enabling Agility, Collaboration, & Focus

Find out how better data communication, through the Vizia 2 platform, can make your business more agile, collaborative, and focused. Read this guide to also get a sneak peak on specific features and Vizia use-cases. At a time when the amount of data and information at a business’s disposal is growin...

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Guide

Social Listening in Practice: Benchmarking CX

...the most important benchmark your team needs in 2018. In this guide, learn how to use the voice of the customer to benchmark: Engagement and brand awareness Product usage Retention and customer service. Learn how to benchmark your company's customer experience, and bring the voice of the customer to...

blog article

Brand Health: What is It and How to Measure It

Marketing

By Ksenia NewtonDec 15 2023

...al listening tools, like the Brandwatch Analytics product we offer or the many others on the market, give an incredible amount of insight into your brand on a number of levels. You can measure brand awareness by looking at volumes of mentions around your organisation and products. You can them compar...

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Report

The State of CPG in North America 2020

With Covid-19 shifting consumer behavior, brands are facing the challenge of finding out how to serve their consumers and their changed preferences. Get the report and learn: How shopping behavior has changed and whether old habits will return What consumers demand from CPG companies in 2020 How con...

blog article

What is Artificial Intelligence (AI)?

Marketing

By Mike BakerMar 26 2018

...There’s nothing artificial about its power to deliver consumer insights....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.