Demographic Insights

Demographic Insights is filled with useful data that reveals more about the people behind the conversations.

Demographic Insights allows you to analyze Tweeters as a group or individually, including their:

  • Account type (whether they are an organisation or an individual)
  • Gender
  • Interests
  • Profession
  • Location

Demographics Insights is great for:

  • Understanding how conversations shift within different segments of your audience.
  • Finding influencers who can help amplify your marketing.
  • Improving campaign targeting and media planning.
  • Uncovering new audiences talking about your brand.

As with all Brandwatch Analytics dashboards, it is fully customizable. Add new charts and use advanced filters to reveal all kinds of insights about your audience.

How does it work?

We use a complex set of rules and machine learning techniques to segment your audience across different demographic categories.

We analyse Twitter bios and categorize authors based on what they tell the world about themselves.