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Published December 19th 2018

2018: Brandwatch’s Year in Review

The highlights from one of Brandwatch’s most exciting years yet.

With so much coming up for Brandwatch, looking back feels like a strange thing to do.

That said, it’s important to recognize the things that made up this wild year we’ve had as a company, from the little updates that made our clients’ lives easier, to our major announcement that’s changing the industry.

So here are some of our highlights and achievements from 2018.

The merger

We’ll start with the game changing piece of news we shared earlier this year – that we have merged with Crimson Hexagon.

“This is a defining moment for us and for our industry. By bringing Crimson’s historic data, advanced AI, and machine learning together with Brandwatch’s fast and flexible data handling and user interface, we are going to build something exceptional.”

Giles Palmer, CEO

Current colleague count: 550

Current offices worldwide: Brighton, London, New York, Boston, San Francisco, Singapore, Paris, Berlin, Stuttgart, and Sydney (new!). (Plus remote workers in D.C, Chicago, Seattle and LA).

Brandwatch products – highlights from 2018

We made some huge launches in 2018. Here are three highlights.

Brandwatch Analytics

In November we launched Iris, an AI analyst that assists Brandwatch users with finding insights quickly.

Find out more about Brandwatch Analytics

Brandwatch Audiences

In October we incorporated Conversations into Audiences. Audiences customers can now analyze everything that any group of people on Twitter are saying to build a deeper understanding of their customers and target audiences.

Find out more about Brandwatch Audiences


Back in February, we released a brand-new version of our Vizia platform. The team launched a completely redesigned and re-architectured platform that takes the hassle out of content creation, organization, and distribution in an intuitive way.

Find out more about Vizia


Real reviews from real customers helped us become Leaders throughout the year in G2 Crowd’s Social Media Analytics and Social Media Monitoring categories. Not to mention our customers averaged a 99% satisfaction score this year.

The connections

Now You Know

In 2018 we held NYK conferences in London, Chicago, Mexico, Berlin, and Madrid.

You can find out about 2019 conferences here.

Global Brandwatch Day

This year we brought all our staff from all over the world to Brighton to learn from each other, build connections, and, obviously, have a party.

Brandwatch Insiders

In October we launched Brandwatch Insiders.

Brandwatch customers can now connect with us and their peers in a whole new way, completing challenges to gain rewards.

Hitting headlines

This year more than 5 million people visited Brandwatch’s global websites. We provided our data to Reuters, the Wall Street Journal, The Times and more, and even got a member of One Direction to share our content.

A global presence

We added Sydney to our list of office spaces around the world, bringing us to 10 globally.

Brandwatch cares

We’re keen to support and build strong relationships with the communities around our offices, and this year has seen a number of initiatives that have seen our people helping out with good causes. From building huge snails to visiting animal shelters, and clearing beaches to hosting events for women in tech, 2018 has seen our biggest investments yet in community projects.

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Brandwatch provided 2 giant snails for the Martlets Hospice #BeMoreSnail campaign
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God’s Love We Deliver is the New York metropolitan area’s leading provider of life-sustaining meals and nutrition counseling for people living with severe illnesses. Brandwatch volunteers worked in the kitchen prepping 3,000 meals
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Brandwatch volunteered at Animal Cares Center in NYC where they took pictures of the dogs and cats and wrote creative bios to help the animals at the shelter get adopted.
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Three-legged Ali says hello to our Brighton volunteers on our visit to the RSPCA

We also launched our working parents and diversity and inclusion committees to help create the best working environment for everyone.

The Diversity and Inclusion Committee is a group of Brandwatchers who are passionate about driving and supporting diversity and inclusion. Here’s the mission statement:

“We’ll support Brandwatch’s mission by monitoring diversity within the organization, keep D&I top of mind, and, through Brandwatch’s values, create and achieve D&I initiatives in order to continue to drive business success through our people.”

The Brandwatch Working Parents Group’s purpose is to:

“Be the best employer we can be for current, new and future working parents, benchmarking ourselves against the very best worldwide.”

The year in numbers

  • The total number of Brandwatch users grew to 76,000 – we welcomed 32,000 new users in 2018
  • With the help of all those users, there are currently 420,000 active queries running in Brandwatch Analytics
  • We logged 63h 30m of meditation time in our Brighton office over 234 sessions, including one 162 metres in the air in Brighton’s i360
  • Our IT team crushed 6,244 queries from Brandwatchers
  • 918 bugs were found and squished by our engineering team
  • We created 2 giant snails for Martlets’ #BeMoreSnail campaign
  • We held our NYK conference in 5 countries for over 1,200 attendees
  • 682 Slack channels help us work smoothly (and appreciate cute dog pictures)

Here’s to next year and all the excitement it will bring.

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.