The merger

We’ll start with the game changing piece of news we shared earlier this year – that we have merged with Crimson Hexagon.

“This is a defining moment for us and for our industry. By bringing Crimson’s historic data, advanced AI, and machine learning together with Brandwatch’s fast and flexible data handling and user interface, we are going to build something exceptional.”

Giles Palmer, CEO

Current colleague count: 550

Current offices worldwide: Brighton, London, New York, Boston, San Francisco, Singapore, Paris, Berlin, Stuttgart, and Sydney (new!). (Plus remote workers in D.C, Chicago, Seattle and LA).

Brandwatch products – highlights from 2018

We made some huge launches in 2018. Here are three highlights.

Brandwatch Analytics

In November we launched Iris, an AI analyst that assists Brandwatch users with finding insights quickly.

Find out more about Brandwatch Analytics

Brandwatch Audiences

In October we incorporated Conversations into Audiences. Audiences customers can now analyze everything that any group of people on Twitter are saying to build a deeper understanding of their customers and target audiences.

Find out more about Brandwatch Audiences

Vizia

Back in February, we released a brand-new version of our Vizia platform. The team launched a completely redesigned and re-architectured platform that takes the hassle out of content creation, organization, and distribution in an intuitive way.

Find out more about Vizia

Leaders

Real reviews from real customers helped us become Leaders throughout the year in G2 Crowd’s Social Media Analytics and Social Media Monitoring categories. Not to mention our customers averaged a 99% satisfaction score this year.

The connections

Now You Know

In 2018 we held NYK conferences in London, Chicago, Mexico, Berlin, and Madrid.

You can find out about 2019 conferences here.

Global Brandwatch Day

This year we brought all our staff from all over the world to Brighton to learn from each other, build connections, and, obviously, have a party.

Brandwatch Insiders

In October we launched Brandwatch Insiders.

Brandwatch customers can now connect with us and their peers in a whole new way, completing challenges to gain rewards.

Hitting headlines

This year more than 5 million people visited Brandwatch’s global websites. We provided our data to Reuters, the Wall Street Journal, The Times and more, and even got a member of One Direction to share our content.

A global presence

We added Sydney to our list of office spaces around the world, bringing us to 10 globally.

Brandwatch cares

We’re keen to support and build strong relationships with the communities around our offices, and this year has seen a number of initiatives that have seen our people helping out with good causes. From building huge snails to visiting animal shelters, and clearing beaches to hosting events for women in tech, 2018 has seen our biggest investments yet in community projects.

We also launched our working parents and diversity and inclusion committees to help create the best working environment for everyone.

The Diversity and Inclusion Committee is a group of Brandwatchers who are passionate about driving and supporting diversity and inclusion. Here’s the mission statement:

“We’ll support Brandwatch’s mission by monitoring diversity within the organization, keep D&I top of mind, and, through Brandwatch’s values, create and achieve D&I initiatives in order to continue to drive business success through our people.”

The Brandwatch Working Parents Group’s purpose is to:

“Be the best employer we can be for current, new and future working parents, benchmarking ourselves against the very best worldwide.”