Brandwatch in 2019: A Year in Review
By Leia ReidDec 30 2019
With so much coming up for Brandwatch, looking back feels like a strange thing to do.
That said, it’s important to recognize the things that made up this wild year we’ve had as a company, from the little updates that made our clients’ lives easier, to our major announcement that’s changing the industry.
So here are some of our highlights and achievements from 2018.
We’ll start with the game changing piece of news we shared earlier this year – that we have merged with Crimson Hexagon.
“This is a defining moment for us and for our industry. By bringing Crimson’s historic data, advanced AI, and machine learning together with Brandwatch’s fast and flexible data handling and user interface, we are going to build something exceptional.”
Giles Palmer, CEO
Current colleague count: 550
Current offices worldwide: Brighton, London, New York, Boston, San Francisco, Singapore, Paris, Berlin, Stuttgart, and Sydney (new!). (Plus remote workers in D.C, Chicago, Seattle and LA).
We made some huge launches in 2018. Here are three highlights.
In November we launched Iris, an AI analyst that assists Brandwatch users with finding insights quickly.
In October we incorporated Conversations into Audiences. Audiences customers can now analyze everything that any group of people on Twitter are saying to build a deeper understanding of their customers and target audiences.
This year we brought all our staff from all over the world to Brighton to learn from each other, build connections, and, obviously, have a party.
In October we launched Brandwatch Insiders.
Brandwatch customers can now connect with us and their peers in a whole new way, completing challenges to gain rewards.
This year more than 5 million people visited Brandwatch’s global websites. We provided our data to Reuters, the Wall Street Journal, The Times and more, and even got a member of One Direction to share our content.
We added Sydney to our list of office spaces around the world, bringing us to 10 globally.
We’re keen to support and build strong relationships with the communities around our offices, and this year has seen a number of initiatives that have seen our people helping out with good causes. From building huge snails to visiting animal shelters, and clearing beaches to hosting events for women in tech, 2018 has seen our biggest investments yet in community projects.
We also launched our working parents and diversity and inclusion committees to help create the best working environment for everyone.
The Diversity and Inclusion Committee is a group of Brandwatchers who are passionate about driving and supporting diversity and inclusion. Here’s the mission statement:
“We’ll support Brandwatch’s mission by monitoring diversity within the organization, keep D&I top of mind, and, through Brandwatch’s values, create and achieve D&I initiatives in order to continue to drive business success through our people.”
The Brandwatch Working Parents Group’s purpose is to:
“Be the best employer we can be for current, new and future working parents, benchmarking ourselves against the very best worldwide.”
Here’s to next year and all the excitement it will bring.